Company · Media & Gaming

Fly-Fut

fly-fut.com ↗ ·Madrid ·Seed

Fly-Fut is a Madrid-based sportstech startup, founded in 2017, that combines drone footage and AI-powered video analytics to give football coaches, analysts, and amateur players automated match tracking, performance stats, and produced video content. It serves both professional clubs (video analysts from Real Madrid and Euro 2024 have used the platform) and amateur leagues in Spain, claiming 10,000+ active players, 500+ teams, and over 1M matches analyzed; shareholders include former footballers Iker Casillas and Fernando Hierro alongside several VC funds.

Founded

2017

Founders

News

Rounds

Investors

SectorsSports Technology, Football Analytics, Drone Technology, AI Video Analytics Start-up MapMedia & Gaming › Sports & venue tech

Profile updated 30 Jul 2026

Founders

Iván López Ríos

Co-Founder

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Luis Llagostera Herrera

CEO & Co-Founder

Global models 5

Hudl

United States · www.hudl.com ↗

Leading video analysis and performance platform for coaches and analysts across amateur and professional sports, the closest large-scale comp to Fly-Fut's coach/analyst tooling.

$235MComparable

Pixellot

Israel · www.pixellot.tv ↗

Unmanned multi-camera AI system that automatically captures and produces amateur and semi-pro sports footage, directly matching Fly-Fut's automated drone/camera capture model.

$233MComparable

Veo Technologies

Denmark · www.veo.co ↗

AI-powered automated camera that records and analyzes amateur team sports matches, a near-identical product to Fly-Fut's drone-based capture and analytics.

$115MComparable