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Etiquia
Etiquia is an Elche-based verification and reputation platform. Businesses use it to build verified profiles backed by certified documentation, which is checked by AI. Each profile gets an automatic public trust score from 0 to 100 and verified badges for websites and social media, including alignment with the UN Sustainable Development Goals. The platform also runs an AI-moderated social network with verified identities for individuals, creators and influencers, and registration is free. Etiquia launched in 2026 under VELET Coop. V., a cooperative based at the Parque Científico UMH. It was founded by David Guirao Ruiz, who previously founded Velet Cosmetics and the training centre Inesup.
SectorsTrust & Reputation, Verification, Social Network, ESG
Start-up MapEnterprise Software › Compliance & audit tech
Founders
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David Guirao Ruiz
Founder & CEO
Global models 5
EEcoVadis
France · ecovadis.com ↗
Businesses submit documents that are checked to earn a 0-100 sustainability score and public medals or badges they show to buyers, which matches Etiquia's document-backed trust score and SDG badges.
$732MComparable
TTrulioo
Canada · www.trulioo.com ↗
Checks both businesses and individuals against official records and documents, the same verified-identity layer that sits under Etiquia's verified profiles.
$477MComparable
PPersona
United States · withpersona.com ↗
Uses automated document checks to verify the identities of businesses and individuals so platforms can run verified-identity communities, the same thing Etiquia does for its verified social network.
$418MComparable
TTrustpilot
Denmark · www.trustpilot.com ↗
Each business gets a free public profile with an automatic trust score and website badges, and earns money from paid business tools, the closest match to Etiquia's public trust score and badge model.
$199MComparable
MMiddesk
United States · www.middesk.com ↗
Verifies businesses against official records and documentation so others can trust them, the business-verification core of Etiquia's offer, but sold B2B through an API.
$77MComparable
In the same niche 16 others
Most funded firstSee all 17 in Compliance & audit tech →Investors
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