Vision Smart Store

visionsmartstore.com ↗ ·Salamanca

Vision Smart Store is a Salamanca-based retail technology company that brings live, assisted selling to e-commerce. Store staff stream products in real time through hands-free smart glasses or fixed cameras built into the retailer's website, so they can show and handle items and guide each customer personally. The aim is higher online conversion, fewer returns and in-store quality service. The platform is sold to businesses that run both physical shops and online stores, including supermarkets, butchers, fishmongers, florists, second-hand shops and car dealerships. The company operates through Your New Store, S.L., which was incorporated in Salamanca in 2025.

Founded

2025

Founders

Total funds raised

—

Rounds

SectorsE-commerce, Retail Tech, Live Video Commerce, Smart Glasses Start-up MapMarketplace & E-commerce › E-commerce enablement tools

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Founders

Juan Pablo Barroso Díez

Founder & Sole Administrator

Global models 5

Firework

United States · firework.com ↗

Sells retailers and brands a video-commerce platform built into their own websites, including live one-to-one video calls where store staff and product experts guide shoppers to a sale.

$235MComparable

Salesfloor

Canada · salesfloor.net ↗

SaaS sold to retailers that run both shops and online stores, letting in-store associates sell to online shoppers through virtual shopping, video and chat.

$30MComparable

Hero

United Kingdom · www.usehero.com ↗

Virtual shopping platform built into a retailer's e-commerce site that connects online shoppers by live video, chat and text with store staff who show them products in person; acquired by Klarna, then by Bambuser.

$15.1MComparable

Whisbi

Spain · www.whisbi.com ↗

B2B live video selling platform built into company websites, where sales staff demonstrate products and guide each online customer one-to-one to raise conversion; acquired by Bambuser.

$12.5MComparable

GoInStore

United Kingdom · goinstore.com ↗

The closest match: store assistants wearing smart glasses stream products live to online shoppers through a widget on the retailer's site, so customers can talk to them and get help in real time; now part of Emplifi.

$1.8MComparable