Company · Marketplace & E-commerce

FlipFlow

flipflow.io ↗ ·Valencia ·Seed

FlipFlow (Flipflow) is a Valencia, Spain-based retail intelligence SaaS platform that helps consumer brands, manufacturers and retailers monitor digital shelf compliance, pricing/unauthorized sellers, assortment/distribution, and customer sentiment across e-commerce channels, unified by an AI layer called 'Tyrell'. Founded in 2021, it is the only Spanish company featured in Gartner's Digital Shelf Analytics Market Guide (two years running) and serves brands like Nestlé, Unilever, L'Oréal, Puig, Mango and Isdin. It has raised roughly $4.48M total across a €900K round (2023) and a €3M round (2026, led by 4Founders Capital) to fund international expansion into the US and Northern Europe.

Founded

2021

Founders

News

Rounds

Investors

SectorsRetail Tech, Digital Shelf Analytics, E-commerce Intelligence, Business Intelligence, AI Start-up MapMarketplace & E-commerce › E-commerce enablement tools

Profile updated 30 Jul 2026

Founders

Ismael Gandarillas

Co-founder & CTO

—

Mario Rodríguez

Co-founder & CSO (Chief Sales/Customer Officer)

Ricardo García Zorzo

Co-founder & CEO

Global models 5

Salsify

United States · www.salsify.com ↗

Digital shelf / product experience management platform used by brands and retailers to manage and monitor e-commerce content and performance, closely matching FlipFlow's digital-shelf module.

$452.6MComparable

Wiser Solutions

United States · www.wiser.com ↗

Provides pricing intelligence, digital shelf analytics and market monitoring for retailers and brands, a near-identical model to FlipFlow's pricing and assortment intelligence.

$250MComparable

Stackline

United States · www.stackline.com ↗

E-commerce analytics and retail media platform aggregating sales, market and competitive data for consumer brands, similar to FlipFlow's unified retail data approach.

$180MComparable

Skai (formerly Kenshoo)

United States · skai.io ↗

AI-driven retail and marketing intelligence platform giving brands market insight and omnichannel commerce data, overlapping with FlipFlow's intelligence-layer positioning.

$51.7MComparable

Profitero

United States · www.profitero.com ↗

Digital shelf analytics company (acquired by Publicis for $210M) tracking pricing, availability and content across e-commerce retailers, one of FlipFlow's most direct global competitors.

$48.7MComparable

Investors 9

4Founders Capital

www.4founderscapital.com

Investor Spain

Abac Nest

abacnest.abaccapital.com

Investor Spain

Acurio Ventures (formerly All Iron Ventures)

Mango StartUp Studio

startupstudio.mango.com ↗

Investor Spain

Puig

Investor Spain

Funding rounds 2

Other · €3M

Agentic retail-intelligence platform (Tyrell AI) raised €3M led by 4Founders Capital with strategic backing from Puig, Mango and Juan Roig's…

2026-06-03

Seed · €900K

Valencia-based market-analytics startup Flipflow closed a €900,000 round led by Angels, Juan Roig's investment vehicle, with All Iron Ventur…

2023-12-26

News & media 6

Published	Article
2026-07-27	Dealflow #522: Fever valued at almost €4B. viterbit acquired by InfoJobs. Santander AI team. ↗ Dealflow.es Newsletter
2026-06-23	Decelera apuesta por el talento emprendedor con €1,5M en las primeras cuatro startups de su programa en Menorca ↗ Webcapitalriesgo
2026-06-03	Flipflow, the only Spanish company in the Gartner Market Guide for Digital Shelf Analytics for the second consecutive year ↗ Flipflow (press release)
2026-06-03	Spanish startup Flipflow closes a three million euro funding round backed by Puig and Mango ↗ FashionUnited
2025-10-27	FlipFlow, la startup valenciana que le dice a Nestlé y L'Oréal qué sucede con sus productos en cada minuto ↗ Valencia Plaza
2023-12-29	Juan Roig Invests €900,000 in Five-Country Market Analytics Startup FlipFlow ↗ Contxto