FFlipFlow
FlipFlow (Flipflow) is a Valencia, Spain-based retail intelligence SaaS platform that helps consumer brands, manufacturers and retailers monitor digital shelf compliance, pricing/unauthorized sellers, assortment/distribution, and customer sentiment across e-commerce channels, unified by an AI layer called 'Tyrell'. Founded in 2021, it is the only Spanish company featured in Gartner's Digital Shelf Analytics Market Guide (two years running) and serves brands like Nestlé, Unilever, L'Oréal, Puig, Mango and Isdin. It has raised roughly $4.48M total across a €900K round (2023) and a €3M round (2026, led by 4Founders Capital) to fund international expansion into the US and Northern Europe.
SectorsRetail Tech, Digital Shelf Analytics, E-commerce Intelligence, Business Intelligence, AI
Start-up MapMarketplace & E-commerce › E-commerce enablement tools
Founders
I
Ismael Gandarillas
Co-founder & CTO
M
Mario Rodríguez
Co-founder & CSO (Chief Sales/Customer Officer)
R
Ricardo García Zorzo
Co-founder & CEO
Global models 5
SSalsify
United States · www.salsify.com ↗
Digital shelf / product experience management platform used by brands and retailers to manage and monitor e-commerce content and performance, closely matching FlipFlow's digital-shelf module.
$452.6MComparable
WWiser Solutions
United States · www.wiser.com ↗
Provides pricing intelligence, digital shelf analytics and market monitoring for retailers and brands, a near-identical model to FlipFlow's pricing and assortment intelligence.
$250MComparable
SStackline
United States · www.stackline.com ↗
E-commerce analytics and retail media platform aggregating sales, market and competitive data for consumer brands, similar to FlipFlow's unified retail data approach.
$180MComparable
SSkai (formerly Kenshoo)
United States · skai.io ↗
AI-driven retail and marketing intelligence platform giving brands market insight and omnichannel commerce data, overlapping with FlipFlow's intelligence-layer positioning.
$51.7MComparable
PProfitero
United States · www.profitero.com ↗
Digital shelf analytics company (acquired by Publicis for $210M) tracking pricing, availability and content across e-commerce retailers, one of FlipFlow's most direct global competitors.
$48.7MComparable
In the same niche 15 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 9
Open as list →
Funding rounds 3
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2026-06-03 | Seed (estimated) | €3M |
4Founders Capital
+8 more
|
| 2024-01-31 | Seed (estimated) | — | Mango StartUp Studio |
| 2023-12-26 | Seed (estimated) | €900K |
Angels Capital
+3 more
|