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The Insider Plan is a Madrid-based B2B SaaS company that provides hotels with a white-label, AI-powered concierge. Guests reach it through QR codes, website chat or WhatsApp and get personalised city itineraries covering restaurants, routes, culture and experiences, all under the hotel's own brand. Hotels get a dashboard of guest requests and bookings. Revenue comes from custom plans with shared-revenue models and from partner integrations such as GetYourGuide, Civitatis and TheFork. The platform covers cities across Spain, Portugal, Italy, France, Germany, Croatia, Greece, Turkey and Switzerland. Its customers include La Troupe, Adventure Hostel, Madvibes, El Patio, Well & Come and Room00, and it is backed by the Madrid Hotel Business Association (AEHM) and the Gremi d'Hotels de Barcelona.
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Founders
Global models 5
C
Sells hotels a B2B SaaS guest platform whose AI concierge answers guests over SMS, WhatsApp and web chat and sells them upsells, much like The Insider Plan's branded AI concierge.
D
Sells hotels an AI guest-experience platform with a branded guest web app for messaging, personalised recommendations and upselling, with a dashboard for staff.
I
Sells hotels a white-label guest app and in-room digital concierge for requests, local recommendations and bookings, run from a hotel dashboard.
A
Sells hotels SaaS for guest requests and concierge work (it bought GoConcierge), handling guest messages, itineraries and bookings for hotel staff.
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The closest match: a white-label AI digital concierge that gives hotel guests personalised city recommendations and lets them book local experiences, earning the hotel a commission.
Investors
Funding rounds
No announced rounds on record.
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