Vitaance is a Spanish insurtech that started in 2021 as a technology-enabled life insurance provider rewarding healthy habits, and pivoted into a B2B employee benefits and wellbeing platform combining flexible compensation, life/accident insurance, and gamified wellness challenges in one app. Backed by Antai Venture Builder and a seed-stage investor group (Kindred Ventures, K Fund, Astorya.vc, Shilling, SoftBank, Calm/Storm), it raised roughly €5M total across two rounds and reported 10,000+ active users. Vitaance was acquired by UK insurance broker PIB Group in October 2025 and now operates as 'Vitaance \ Part of PIB Group Iberia'; CEO Ana Zamora moved into a PIB Group Iberia Employee Benefits/Flexible Remuneration leadership role, and the company is headquartered in Barcelona.
Founders
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Investors 9
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Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2021-10-21 | Seed (estimated) | €3M |
Kindred Ventures
+4 more
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News 3
Open as list →| Published | Article |
|---|---|
| 2025-12-23 |
PIB Group Iberia strengthens its presence in Spain ↗
PIB Group (press release)
2025-12-23 |
| 2025-11-03 |
Employee benefits tech business joins PIB Group ↗
PIB Group (press release)
2025-11-03 |
| 2024-10-23 |
Vitaance presenta su nueva plataforma de retribución flexible ↗
MuyPymes
2024-10-23 |