NNice People At Work
NPAW (Nice People At Work) is a Barcelona-based B2B SaaS company providing end-to-end video intelligence and streaming analytics — quality-of-experience monitoring, audience/engagement analytics, ad analytics and multi-CDN optimization — for OTT platforms, broadcasters and telecom operators. Founded in 2008 by entrepreneurs who also co-founded the VoD service Wuaki.tv (acquired by Rakuten in 2012, now Rakuten TV), it serves 150+ video services and processes over 100 billion plays per year, with ~100-200 staff and offices in Barcelona, Madrid, Lisbon and New York. It is a growth-stage/private-equity-backed company rather than an early-stage startup: Axon Partners Group invested in 2014 and has since exited at a reported >11x, and Suma Capital acquired roughly a 25% stake for slightly over €10M via its SC Growth Fund II.
Profile updated 16 Aug 2026
