Nice People At Work

npaw.com ↗ ·Barcelona ·Seed

NPAW (Nice People At Work) is a Barcelona-based B2B SaaS company providing end-to-end video intelligence and streaming analytics — quality-of-experience monitoring, audience/engagement analytics, ad analytics and multi-CDN optimization — for OTT platforms, broadcasters and telecom operators. Founded in 2008 by entrepreneurs who also co-founded the VoD service Wuaki.tv (acquired by Rakuten in 2012, now Rakuten TV), it serves 150+ video services and processes over 100 billion plays per year, with ~100-200 staff and offices in Barcelona, Madrid, Lisbon and New York. It is a growth-stage/private-equity-backed company rather than an early-stage startup: Axon Partners Group invested in 2014 and has since exited at a reported >11x, and Suma Capital acquired roughly a 25% stake for slightly over €10M via its SC Growth Fund II.

Founded
2008
Founders
3
Total funds raised
€13M+
Rounds
2
Investors
2
Last round
Jun 2020
SectorsVideo Analytics, Streaming & OTT, SaaS, Data Analytics, Media Technology Start-up MapAI & Data › AI monitoring & insights

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Founders

Ferran Gutiérrez Vilaró
CEO, CTO & Co-Founder
Otto Wüst
Co-Founder (former CEO; board member)
Sergi Vergés Gasso
COO & Co-Founder

Global models 5

Mux
United States · www.mux.com ↗
Sells video infrastructure and Mux Data QoE and viewer analytics to streaming services as B2B SaaS, priced on usage.
$175MComparable
Conviva
United States · www.conviva.com ↗
The closest match: census-level streaming QoE and audience analytics sold as SaaS to OTT platforms, broadcasters and media groups.
$117MComparable
JW Player
United States · www.jwplayer.com ↗
Video platform SaaS for publishers and broadcasters, with player, streaming analytics and ad monetisation insights sold on subscription.
$60MComparable
Bitmovin
Austria · bitmovin.com ↗
B2B SaaS for OTT and broadcasters that bundles player, encoding and a video analytics product that tracks QoE and engagement.
$43MComparable
Cedexis
United States
Sold real-user monitoring and multi-CDN traffic optimisation to video and web platforms as SaaS, like NPAW's CDN balancer; acquired by Citrix in 2018.
$32MComparable

In the same niche 18 others

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Notes: Most funded first

Investors 2

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Funding rounds 2

DateRoundAmountLead

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