EEstetical
Estetical is a Barcelona-based vertical SaaS company providing management software, a booking app, and a specialized call-center service for beauty and aesthetic businesses (hair salons, nail salons, barbershops, aesthetic centers) in Spain. Founded in 2018 by David Aranda and Sonia Suitino, it serves over 1,000 centers, offering commission-free online booking and WhatsApp reminders to cut no-shows. It went through the Bcombinator and Lanzadera startup accelerator programs and raised a pre-seed round of roughly €250K.
SectorsVertical SaaS, Beauty & Wellness, Business Software
Start-up MapEnterprise Software › Vertical SaaS for venues & spaces
Founders
D
David Aranda Bayonas
CEO & Co-Founder
S
Sonia Suitino
COO & Co-Founder
Global models 5
FFresha
United Kingdom · www.fresha.com ↗
Salon and spa booking and management software with commission-free booking, monetised through payments and add-ons, the closest match to Estetical.
$230MComparable
BBooksy
Poland · booksy.com ↗
Subscription booking and business management app for barbers, hair and beauty salons with reminders to reduce no-shows.
$200MComparable
BBoulevard
United States · www.joinblvd.com ↗
Vertical SaaS for salons, spas and medspas covering scheduling, client messaging and payments.
$180MComparable
MMindbody
United States · www.mindbodyonline.com ↗
Subscription scheduling and management software for wellness, beauty and fitness businesses, paired with a consumer booking app.
$114MComparable
GGlossGenius
United States · glossgenius.com ↗
All-in-one booking, payments and marketing software sold by subscription to independent beauty professionals and salons.
$80MComparable
In the same niche 11 others
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Notes: Most funded first
Investors 2
Open as list →
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2022-12 | Pre-seed | €250K | Lead not disclosed |
News 2
Open as list →| Published | Article |
|---|---|
| 2023-04-11 |
Estetical: la empresa detrás del software que permite a la peluquería de tu barrio facturar más y tratarte (aún) mejor ↗
InnovaSpain
2023-04-11 |
| 2023-01-20 |
Adiós a las esperas para pedir cita en la peluquería: un 'software' digitaliza la cosmética ↗
El Español (Crónica Global)
2023-01-20 |