Alohas — Public Loan · €1M

Alohas received a €1M participative loan (reported by Crunchbase/CB Insights as a $1.11M loan round dated 27 December 2023) from Avançsa, the industrial promotion arm wholly owned by the Generalitat de Catalunya, under its 'Innova Moda i Comerç' line backed by the Direcció General de Comerç and the CCAM. This is pure public participative debt with no equity: the funds were earmarked for opening physical stores, building proprietary on-demand technology and customer-satisfaction marketing, and founder Alejandro Porras Martorell has otherwise bootstrapped the company and retains 100% of the equity — no venture equity round has ever been announced.

Lead unknown RoundPublic Loan Announced27 Dec 2023Not counted in totals CityBarcelona SectorFashion / E-commerceSource C

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