Company · Consumer

Alohas

alohas.com ↗ ·Barcelona ·Other

Alohas is a Barcelona-based direct-to-consumer footwear and fashion brand built around an on-demand, pre-order manufacturing model designed to reduce overproduction and waste. Founded in 2014/2015 by Alejandro Porras Martorell, the company sells shoes, bags, and apparel online and through flagship stores across Europe and the US, growing from bootstrapped roots to reported revenues over €27M. It is a self-funded/bootstrapped company with a $1.11M debt/loan facility from Avansca in Dec 2023.

Founded

2014

Founders

News

Rounds

SectorsConsumer, Fashion & Retail, E-commerce, Sustainability Start-up MapConsumer › Fashion & apparel brands

Profile updated 27 Jul 2026

Founders

Alejandro Porras Martorell

Founder & CEO

Global models 5

Shein

Singapore · shein.com ↗

Uses an on-demand, small-batch manufacturing model to minimize overproduction in fashion, the same core supply-chain concept Alohas applies to footwear.

$3B+Comparable

Allbirds

United States · allbirds.com ↗

DTC sustainable footwear brand that built its identity and marketing around eco-friendly materials, directly comparable to Alohas' positioning.

$202MComparable

Rothy's

United States · rothys.com ↗

VC-backed DTC footwear brand using recycled materials and made-to-order-style production, closely matching Alohas' sustainable footwear model.

$182MComparable

M.Gemi

United States · mgemi.com ↗

DTC footwear brand built explicitly on a made-to-order/on-demand production model to avoid excess inventory, mirroring Alohas' core mechanic.

$71MComparable

Cariuma

United States · cariuma.com ↗

VC-funded sustainable sneaker DTC brand competing in the same eco-conscious footwear e-commerce category as Alohas.

$20MComparable

Investors

No investors found yet.

Funding rounds 1

Debt · €1M

Alohas received a €1M participative loan (reported by Crunchbase/CB Insights as a $1.11M loan round dated 27 December 2023) from Avançsa, th…

2023-12-27

News & media

No coverage on record yet.