Alohas is a Barcelona-based direct-to-consumer footwear and fashion brand built around an on-demand, pre-order manufacturing model designed to reduce overproduction and waste. Founded in 2014/2015 by Alejandro Porras Martorell, the company sells shoes, bags, and apparel online and through flagship stores across Europe and the US, growing from bootstrapped roots to reported revenues over €27M. It is a self-funded/bootstrapped company with a $1.11M debt/loan facility from Avansca in Dec 2023.
SectorsConsumer, Fashion & Retail, E-commerce, Sustainability
Start-up MapConsumer › Fashion & apparel brands
Founders
A
Alejandro Porras Martorell
Founder & CEO
Global models 5
SShein
Singapore · shein.com ↗
Uses an on-demand, small-batch manufacturing model to minimize overproduction in fashion, the same core supply-chain concept Alohas applies to footwear.
$3B+Comparable
AAllbirds
United States · allbirds.com ↗
DTC sustainable footwear brand that built its identity and marketing around eco-friendly materials, directly comparable to Alohas' positioning.
$202MComparable
RRothy's
United States · rothys.com ↗
VC-backed DTC footwear brand using recycled materials and made-to-order-style production, closely matching Alohas' sustainable footwear model.
$182MComparable
MM.Gemi
United States · mgemi.com ↗
DTC footwear brand built explicitly on a made-to-order/on-demand production model to avoid excess inventory, mirroring Alohas' core mechanic.
$71MComparable
CCariuma
United States · cariuma.com ↗
VC-funded sustainable sneaker DTC brand competing in the same eco-conscious footwear e-commerce category as Alohas.
$20MComparable
In the same niche 16 others
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Notes: Most funded first
Investors 1
Open as list →Funding rounds 0
·1 not countedNot counted (1)
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2023-12-27 | Public Loan | €1M |
Lead unknown
+1 more
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