Itera

iteradev.ai ↗ ·Barcelona ·Pre-seed

Itera, formerly Ara, is a Barcelona-based software start-up that builds an AI-native product development platform. Its shared context layer lets product managers, designers and engineers iterate on a live product together, then hands coding agents such as Claude Code, Codex, Cursor or Copilot a complete brief to build and ship the change, sold as a paid subscription. The company was founded in Barcelona in 2024 as Ara, an asynchronous video meeting tool built on async video threads with AI-generated highlights, before refocusing on its current product. It was co-founded by Bartek Kunowski, an early employee and former Chief Product Officer at Glovo, and Jordi Pellat Massó, and is venture-backed at pre-seed stage.

Founded

2024

Founders

Total funds raised

—

Rounds

SectorsEnterprise Software, AI & Data, Developer Tools, Collaboration Software Start-up MapEnterprise Software › Productivity & creation tools

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Founders

Bartek Kunowski

Co-founder & CEO

Jordi Pellat Massó

Co-founder & CTO

Global models 4

Figma

United States · www.figma.com ↗

A subscription workspace where designers, product managers and engineers work on the same live product, with Dev Mode and its MCP server handing design context to coding agents, much like Itera's shared context layer.

$332MComparable

Productboard

United States · www.productboard.com ↗

A per-seat product management platform that puts customer insight, specs and roadmaps in one place shared by product, design and engineering teams, which is the same buyer and planning role Itera fills before work goes to coding agents.

$262MComparable

Linear

United States · linear.app ↗

A paid product development system that plans, specs and tracks work for product and engineering teams, and now assigns issues straight to coding agents such as Cursor, Codex and Copilot, which is Itera's brief-to-agent workflow.

$134MComparable

Tessl

United Kingdom · tessl.io ↗

An AI-native development platform for businesses where teams write structured specs and context that coding agents build and check against, like Itera's complete brief handed to agents.

$125MComparable