Lubets

Lubets is a Spanish intimate-wellness brand that makes organic-certified, single-dose 'pocket' lubricants and pleasure gels applied with one hand and a single click, positioned playfully rather than medically. Founded in Madrid in 2019 by Alicia Zurita, it was the first Spanish lubricant brand with ACENE ecological/natural/vegan certification and sells through ~2,500 pharmacies and drugstores in Spain plus marketplaces and export markets including Saudi Arabia and Asia; it raised roughly €713K in seed funding in December 2022 from Eoniq Fund, Seedway Ventures and existing backers.

Profile updated 23 Aug 2026