Lubets

lubets.com ↗ ·Madrid ·Pre-seed

Lubets is a Spanish intimate-wellness brand that makes organic-certified, single-dose 'pocket' lubricants and pleasure gels applied with one hand and a single click, positioned playfully rather than medically. Founded in Madrid in 2019 by Alicia Zurita, it was the first Spanish lubricant brand with ACENE ecological/natural/vegan certification and sells through ~2,500 pharmacies and drugstores in Spain plus marketplaces and export markets including Saudi Arabia and Asia; it raised roughly €713K in seed funding in December 2022 from Eoniq Fund, Seedway Ventures and existing backers.

Founded

2019

Founders

Total funds raised

€413K

SectorsConsumer, Personal care & intimate wellness, E-commerce, CPG Start-up MapConsumer › D2C beauty & wellness brands

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Founders

Alicia Zurita Negro

Founder & CEO

Global models 5

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