Trending Corporate

trendingcorporate.com ↗ ·Bollullos de la Mitación ·Other

Trending Corporate (legal entity Trending Import S.L.) is a Spanish manufacturer and distributor of cosmetics, nutricosmetics, perfumery and functional food supplements, founded in 2017. It owns proprietary brands (Viva la Diva, Be Natural) and is one of Europe's largest distributors of K-beauty and Arabian perfume labels (CosRX, Missha, Frudia, Al Wataniah, L.A. Girl), selling through Amazon, El Corte Inglés, Douglas, Druni, Primor, Notino and DM across 17+ European countries plus the US, Middle East and LatAm; it also holds Disney beauty licenses and runs a regulatory-consulting arm, Trending Quality. It is a Seville-based consumer-goods company, with HQ in Bollullos de la Mitación, logistics in Huévar and plants in Baena and Huelva; revenue was ~€25M in 2025, and in 2026 it refinanced €12M of debt (Santander-led) alongside a €3.5M capital increase.

Founded

2017

Founders

Total funds raised

€6.5M

SectorsBeauty & Cosmetics, Consumer Goods, Nutrition & Supplements, Distribution, E-commerce Start-up MapConsumer › D2C beauty & wellness brands

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Founders

Antonio Catalán Navarro

Founder & CEO

Ulises Guillén Castilla

Co-founder

Global models 5

Thrasio

United States · www.thrasio.com ↗

Owns a portfolio of consumer brands, including beauty and personal care, and sells them mainly through Amazon and other marketplaces, as Trending does with its own labels.

$3.4BComparable

Razor Group

Germany · www.razor-group.com ↗

European house of consumer brands selling its own labels across Amazon and other marketplaces in many EU countries.

$1.2BComparable

Berlin Brands Group

Germany · www.berlin-brands-group.com ↗

Builds and buys its own consumer brands and distributes them across European marketplaces and retail chains, a multi-channel, multi-country model like Trending's.

$1BComparable