Company · Consumer

Trending Corporate

trendingcorporate.com ↗ ·Bollullos de la Mitación ·Other

Trending Corporate (legal entity Trending Import S.L.) is a Spanish manufacturer and distributor of cosmetics, nutricosmetics, perfumery and functional food supplements, founded in 2017. It owns proprietary brands (Viva la Diva, Be Natural) and is one of Europe's largest distributors of K-beauty and Arabian perfume labels (CosRX, Missha, Frudia, Al Wataniah, L.A. Girl), selling through Amazon, El Corte Inglés, Douglas, Druni, Primor, Notino and DM across 17+ European countries plus the US, Middle East and LatAm; it also holds Disney beauty licenses and runs a regulatory-consulting arm, Trending Quality. It is a Seville-based consumer-goods company, with HQ in Bollullos de la Mitación, logistics in Huévar and plants in Baena and Huelva; revenue was ~€25M in 2025, and in 2026 it refinanced €12M of debt (Santander-led) alongside a €3.5M capital increase.

Founded
2017
Founders
2
News
0
Rounds
2
Investors
2
SectorsBeauty & Cosmetics, Consumer Goods, Nutrition & Supplements, Distribution, E-commerce Start-up MapConsumer › D2C beauty & wellness brands

Profile updated 10 Aug 2026

Founders

Antonio Catalán Navarro
Founder & CEO
—
Ulises Guillén Castilla
Co-founder

Global models

No comparables on record yet.

Investors 2

Alter Capital
www.altercapital.es
Investor Spain
Capital Express
www.capitalexpress.us ↗
Investor

Funding rounds 2

Other · €3.5M
Trending Corporate closed a €3.5M capital increase as part of a wider financial restructuring: founder/CEO Antonio Catalán put in €1M throug…
2026-07-23
Other · €3M
Seville-based fund manager Alter Capital subscribed a minority growth stake of 10% in Trending Corporate for about €3M, investing through Al…
2023-11

News & media

No coverage on record yet.
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