Company · Healthtech & Bio

Bleta

bleta.io ↗ ·Barcelona ·Seed

Bleta is a Barcelona-based startup that builds accessible technology for elderly people, including a free smartphone launcher app with simplified interfaces, a purpose-built senior tablet, and a large-text messaging service (Bleta Conecta) for municipalities and care homes. Founded in 2020 out of a pandemic-era volunteer project reconditioning donated tablets for isolated seniors, it has surpassed 200,000 users and is backed by seed-stage private and public capital.

Founded

2020

Founders

News

Rounds

Investors

SectorsAccessibility Tech, Elderly Care, Consumer Hardware, Social Impact Start-up MapHealthtech & Bio › Elder & home care services

Profile updated 31 Jul 2026

Founders

Adrià Roca Gervilla

CTO & Co-founder

Gerard Pinar Baillés

COO & Co-founder

Isabel García Baños

CEO & Co-founder

Xavier Gisbert Beguer

Co-founder

Global models 5

Papa

United States · www.papa.com ↗

VC-backed platform connecting older adults with companionship and tech-assistance support, the largest-funded company targeting the same senior-wellbeing/loneliness problem Bleta addresses.

$257MComparable

Honor (Honor Technology)

United States · www.honorcare.com ↗

Unicorn senior-care technology company coordinating in-home care for the elderly, a heavily VC-funded comparable in the broader elder-tech space.

$325MComparable

Lively (GreatCall)

United States · www.lively.com ↗

Made simplified phones/tablets and connected health services specifically for seniors before being acquired by Best Buy for $800M, closely matching Bleta's simplified-device model.

$81.6MComparable

GrandPad

United States · www.grandpad.net ↗

The closest direct competitor: a purpose-built, simplified tablet for seniors with a subscription connectivity service for family communication.

$31MComparable

K4Connect

United States · www.k4connect.com ↗

Builds accessible, simplified technology platforms specifically for older adults in senior living communities, mirroring Bleta's accessibility-first approach.

$39MComparable