Madrid-based fintech that built a WhatsApp conversational chatbot (backed by 'digital mentors' and later GPT-powered AI) to bring financial services and microcredit understanding to unbanked women in Latin America, selling it B2B2C to microfinance institutions. Founded 2021 by Alexa Varsavsky and Isabel Oriol; raised a small seed round (~€100K-€500K) from JME Ventures and joined the Latitud fellowship.
SectorsFintech, Financial Inclusion, AI
Start-up MapFintech › Consumer credit & financial inclusion
Founders
A
Alexa Varsavsky
Co-Founder & CEO
I
Isabel Oriol
Co-Founder & COO
Global models 5
NNubank
Brazil · nubank.com.br ↗
LatAm digital bank built to bring previously underbanked populations into formal financial services, the region's largest financial-inclusion VC success story.
$2.3BComparable
TTala
United States · tala.co ↗
AI-driven mobile lending platform serving underbanked consumers in emerging markets, similar mission of expanding credit access via mobile/AI scoring.
$350MComparable
KKonfio
Mexico · konfio.mx ↗
AI-powered lending platform for underserved Mexican small businesses, a comparable LatAm fintech-for-financial-inclusion model.
$250MComparable
BBranch International
United States · branch.co ↗
Mobile app delivering microloans to underbanked users in emerging markets using AI-based credit scoring, close analogue to Ada's microcredit access model.
$280MComparable
J
Juntos Global
United States · juntosglobal.com ↗
Conversational messaging (SMS/WhatsApp) platform that partners with banks and MFIs to engage and onboard underbanked customers in emerging markets, the closest direct model match to Ada's B2B2C chatbot approach.
$30MComparable
In the same niche 26 others
See all in the Start-ups Map →Notes: Most funded first
Investors 1
Open as list →Funding rounds
No announced rounds on record.
News 2
Open as list →| Published | Article |
|---|---|
| 2023-11-10 |
Ya se conocen los finalistas de los Financial Innovation Awards 2023 ↗
Digital Innovation News
2023-11-10 |
| 2021-10-17 |
Women's World Banking Announces Fintech Innovation Challenge Winners ↗
Lioness Magazine
2021-10-17 |







