Company · AI & Data

Trackingplan

trackingplan.com ↗ ·Barcelona ·Seed

Trackingplan is a data-quality and observability platform for marketing and analytics, positioning itself as an 'AI quality layer' that automatically monitors web and app tracking implementations to detect broken events, misfiring pixels, consent/privacy violations and data anomalies in real time from real user traffic. Founded in 2021 and a Y Combinator Winter 2022 alum, it serves 485+ customers including agencies and enterprises such as Dentsu, Havas Media Network, Elogia and Schneider Electric. The team is distributed across Spain and elsewhere, making it a Spanish-founded remote-first company.

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2021

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