Trackingplan

trackingplan.com ↗ ·Barcelona ·Pre-seed

Trackingplan is a data-quality and observability platform for marketing and analytics, positioning itself as an 'AI quality layer' that automatically monitors web and app tracking implementations to detect broken events, misfiring pixels, consent/privacy violations and data anomalies in real time from real user traffic. Founded in 2021 and a Y Combinator Winter 2022 alum, it serves 485+ customers including agencies and enterprises such as Dentsu, Havas Media Network, Elogia and Schneider Electric. The team is distributed across Spain and elsewhere, making it a Spanish-founded remote-first company.

Founded

2021

Founders

Total funds raised

—

SectorsData Quality & Observability, Marketing Analytics, SaaS, Enterprise Software, Data Governance Start-up MapAI & Data › AI monitoring & insights

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Founders

Alexandros Andre Chaaraoui

Co-founder & CTO

Jose Padilla

Co-founder & Software Engineer

Josele Pérez

Co-founder & CEO

Pedro Trujillano

Co-founder & Sales

Global models 5

Monte Carlo

United States · www.montecarlodata.com ↗

Sells a data observability platform on subscription that watches data pipelines and flags broken or unusual data. It is the same 'quality layer' model as Trackingplan, applied to the data warehouse.

$236MComparable

Acceldata

United States · www.acceldata.io ↗

Sells enterprises a data observability platform that monitors data quality, pipelines and anomalies in real time as recurring software.

$105MComparable

Bigeye

United States · www.bigeye.com ↗

Sells data teams a data observability tool on subscription that detects data anomalies and quality problems automatically.

$73MComparable

Anomalo

United States · www.anomalo.com ↗

Sells a subscription AI data-quality monitor that uses machine learning to find missing, broken or unusual data without hand-written rules.

$72MComparable

Avo

Iceland · www.avo.app ↗

Sells product and marketing teams a subscription tool to manage tracking plans and monitor event data quality. It is the closest direct match to Trackingplan.

$13MComparable