Company · Consumer

BeJao

bejao.com ↗ ·Barcelona ·Seed

BeJao is a Barcelona-based fitness and nutrition app that lets fitness influencers and personal trainers monetize their content by converting social media followers into paying subscribers for personalized training plans, nutrition guidance, and coaching. Founded in 2020, it works with well-known fitness creators (e.g. Rubén García, Paula Suárez, Cesc Escolà) and has over 150,000 users, with reported 2024 revenue projections of ~€3.5M.

Founded
2020
Founders
1
News
2
Rounds
0
SectorsFitness & Wellness, Creator Economy, Consumer Subscription Start-up MapConsumer › Fitness & wellness apps

Profile updated 30 Jul 2026

Founders

Alberto Sanz
Founder & CEO

Global models 5

Whoop
United States · www.whoop.com ↗
Subscription-based fitness/health coaching platform built around personalized training and creator/athlete-endorsed content, similar to BeJao's subscription training model.
$979MComparable
ClassPass
United States · classpass.com ↗
Fitness marketplace connecting users with trainers and studios via subscription, matching BeJao's model of monetizing fitness expertise through recurring subscriptions.
$550MComparable
Patreon
United States · www.patreon.com ↗
Platform converting social media followers into paying subscribers for creator content, the core monetization mechanic BeJao applies specifically to fitness influencers.
$418MComparable
Strava
United States · www.strava.com ↗
Subscription fitness app with athlete/creator-driven training content and community features, similar consumer fitness subscription model.
$180MComparable
Future
United States · www.future.co ↗
App-based personalized training and coaching subscription service pairing users with trainers, closely matching BeJao's personal-training-as-a-subscription approach.
$108MComparable

Investors

No investors found yet.

Funding rounds

No announced rounds on record.

News & media 2

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