Vivra

www.vivra.io ↗ ·Madrid ·Pre-seed

Vivra is a Madrid-based sports club that offers personalised endurance training through WhatsApp. Its AI coach creates individual training plans, sends reminders, suggests meals and analyses workouts synced from Strava. It started with running and has also said it will add cycling and fitness coaching. Alongside the coaching, the club organises its own races and events, including a triathlon in Asturias. The company was founded in 2022 as a marketplace for booking ski, surf, kitesurf and mountain-bike lessons in places such as Baqueira, Tarifa, Sierra Nevada, Zarautz and Fuerteventura, and moved to AI coaching in late 2023. In 2023 it raised a €145,000 pre-seed round from business angels, including Playtomic co-founder Pablo Carro, Skitude co-founder Marc Bigas, Homa Games co-founder Juanjo Mostazo and BEWE co-founder Diego Ballesteros.

Founded
2022
Founders
3
Total funds raised
€145K
Rounds
1
Investors
7
Last round
Oct 2023
SectorsSports, Health & Fitness, AI, Consumer Start-up MapConsumer › Fitness & wellness apps

Suggest a correction

Founders

Alberto Ballarín
Co-founder
Carlos Arboleya Rodríguez-Rovira
Co-founder
Carlos Saro
Co-founder

Global models 5

Strava
United States · www.strava.com ↗
Subscription endurance-sports platform with clubs, Strava-synced workout analysis and, since buying Runna, personalised running training plans.
$150M+Comparable
Ladder
United States · www.joinladder.com ↗
Consumer subscription that delivers coach-led, personalised training plans through a mobile app with a community element.
$120MComparable
Future
United States · www.future.co ↗
Remote personal coaching by subscription: individual training plans, reminders and workout feedback sent over messaging.
$100M+Comparable
Freeletics
Subscription app with an AI coach that builds personalised training plans and gives nutrition guidance to consumers.
$45MComparable
Runna
United Kingdom · www.runna.com ↗
Consumer subscription for personalised, adaptive running plans that sync with Strava and wearables; Strava acquired it in 2025.
$8MComparable

In the same niche 8 others

See all in the Start-ups Map →

Notes: Most funded first

Investors 7

Boro Mas
Pre-seed 2023 Spain
Carlos Otermín
Pre-seed 2023 Spain
Diego Ballesteros
Pre-seed 2023 Spain
Joaquín Mencía
Pre-seed 2023 Spain
Juanjo Mostazo
Pre-seed 2023 Spain Private investor
Marc Bigas
Pre-seed 2023 Spain
Pablo Carro
Pre-seed 2023 Spain

Funding rounds 1

DateRoundAmountLead
PublishedArticle
2023-11-07 Sports-coaching marketplace Vivra raises $155,000 in seed funding ↗
AIM Group
2023-11-07
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