Toteemi

toteemi.com ↗ ·Madrid ·Seed

Toteemi is a Madrid-area sports-gamification startup whose app rewards amateur cyclists and runners: activities tracked via Strava or Garmin earn a virtual currency ("Teemis") through missions, multiplayer battles and territory conquest, redeemable in its own e-commerce shop for cycling/running gear and nutrition from brands like Oakley, Castelli, POC and Decathlon. Founded in 2019 and headquartered in Pozuelo de Alarcón (Madrid), it closed a €2.5M seed round in 2023 after reaching 50,000 users in its first year, and raised a further round of over €1M in June 2026 led by family business group Asentis to fund international expansion, new sports and AI features. Notable backers include Real Madrid footballer Dani Carvajal and Olympic mountain-bike medallist Carlos Coloma.

Founded

2019

Founders

Total funds raised

€3.9M

SectorsSports Tech, Consumer Apps, Gamification, E-commerce, Health & Fitness Start-up MapConsumer › Fitness & wellness apps

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Founders

Alfredo Laguía

Co-founder, Strategic & Creative Design

Antonio Duarte

Co-founder & CEO

Fernando Pascua

Co-founder

Pamela Zuloaga

Co-founder, Design

Global models 4

Evidation

United States · evidation.com ↗

Its app rewards users with points for activity tracked on wearables and apps, and the points can be redeemed, much like Teemis for Strava or Garmin activity.

~$390MComparable

Sweatcoin

United Kingdom · sweatco.in ↗

It turns tracked steps into a virtual currency that users spend in an in-app marketplace of brand products and offers.

~$18MComparable

Genopets

United States · genopets.me ↗

A move-to-earn game in which daily activity from fitness trackers earns in-game currency and drives missions and battles.

~$11MComparable

STEPN

Australia · stepn.com ↗

A move-to-earn app that rewards tracked running and walking with tokens and uses game mechanics to keep amateur athletes engaged.

~$5MComparable

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Notes: Most funded first

Investors 11

Grupo Empresarial Asentis

asentis.es ↗

2 rounds, led 1 · 2023–26 Spain

Carlos Coloma

2 rounds · 2023–24 HQ unknown

Dani Carvajal

2 rounds · 2023–24 Spain

Daniel Carvajal

2 rounds · 2023–24 Spain

Gurubashi

Seed 2023 Spain

Lastlap

Seed 2023 Portugal

Mariano Gon

Seed 2023 HQ unknown

Oowlish Venture

www.oowlish.com ↗

Seed 2023 Brazil

Cocoon Life Sports

Investor HQ unknown

Danpama 92 Inversiones

Investor Spain

Ster Collective

Investor HQ unknown

Funding rounds 3

Date	Round	Amount	Lead
2026-06-09	Seed (estimated)	€1M+	Asentis
2024-07-10	Seed (estimated)	€440K	No single lead +3 more
2023-04-03	Seed	€2.5M	Lead not disclosed +8 more

News 7

Open as list →

Published	Article
2026-06-09	La 'startup' Toteemi, participada por Dani Carvajal, levanta una ronda que supera el millón de euros ↗ Forbes España 2026-06-09
2025-04-04	¡Ya tenemos Toteemi 3.0! Entrevistamos a Antonio Duarte ↗ Maillot Magazine 2025-04-04
2025-03-14	Toteemi: La app que convierte tus entrenamientos en recompensas reales ↗ Palabra de Runner 2025-03-14
2024-06-20	Toteemi, la app que premia por salir a correr o montar en bici, abre una ronda de financiación para seguir creciendo ↗ TodoMountainBike 2024-06-20
2024-06-11	Toteemi, la startup invertida por Carvajal que "premia a los deportistas amateur" ↗ Capital Radio 2024-06-11
2024-05-29	La nueva versión de Toteemi premia la constancia y la estrategia, no sólo el rendimiento ↗ Emprendedores 2024-05-29
2023-11-14	Antonio Duarte, CEO de TOTEEMI: «hay que meter diversión al deporte» ↗ OKDiario 2023-11-14