NNetrivals
Netrivals is a Barcelona-based SaaS provider of price and market intelligence for e-commerce retailers and brands, tracking over 1 billion products across 32,000+ stores in 50+ countries to power competitive price monitoring, product matching, image recognition and rule-based dynamic pricing. Founded in 2016, it raised only a small seed round (~$683K, led by Spanish seed fund Ona Capital) before being acquired in April 2022 by French e-commerce feed-management platform Lengow, itself majority-owned by PE firm Marlin Equity Partners. Netrivals is no longer an independent startup — it operates purely as a Lengow product line, and both founders have moved on from founder roles (Ivan Ramirez became Lengow's Chief Product Officer).
Profile updated 16 Aug 2026
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Investors 2
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