Netrivals

netrivals.com ↗ ·Barcelona ·Seed

Acquired by Lengow, 2022. Netrivals no longer appears in the directory or on the maps; its funding history is kept below. Source ↗

Netrivals is a Barcelona-based SaaS provider of price and market intelligence for e-commerce retailers and brands, tracking over 1 billion products across 32,000+ stores in 50+ countries to power competitive price monitoring, product matching, image recognition and rule-based dynamic pricing. Founded in 2016, it raised only a small seed round (~$683K, led by Spanish seed fund Ona Capital) before being acquired in April 2022 by French e-commerce feed-management platform Lengow, itself majority-owned by PE firm Marlin Equity Partners. Netrivals is no longer an independent startup — it operates purely as a Lengow product line, and both founders have moved on from founder roles (Ivan Ramirez became Lengow's Chief Product Officer).

Founded

2016

Founders

Total funds raised

$344K

SectorsPricing Intelligence, E-commerce SaaS, Retail Analytics, Data & Web Scraping, Competitive Intelligence

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Founders

Ivan Ramirez

Co-Founder & CEO (later Chief Product Officer at Lengow)

Salvador Fàbregas

Co-Founder & CTO

Global models 5

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Pricing platform for retailers that combines competitor price tracking with rule-based and AI repricing, the same offer as Netrivals.

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