AUARA

auara.org ↗ ·Madrid ·Seed

AUARA is a Spanish B Corp-certified social enterprise, founded in Madrid in 2015, that sells bottled natural mineral water and juices and dedicates 100% of its dividends to financing clean water, sanitation, and agriculture projects in developing countries. It has funded over 260 water infrastructure projects across ~28 countries in Africa, Asia, and Latin America; in 2022, Galician beverage group Hijos de Rivera acquired a 51% majority stake, giving Bolsa Social crowdfunding investors an exit.

Founded

2015

Founders

Total funds raised

€212K

SectorsConsumer Packaged Goods, Bottled Water & Beverages, Social Enterprise, Sustainability, Impact Start-up MapConsumer › Purpose-driven consumer brands

Suggest a correction

Founders

Antonio Espinosa de los Monteros

Co-founder & CEO

Luis de Sande

Co-founder & Director of Finance and CSR (CFO)

Pablo Urbano

Co-founder & COO

Global models 5

Warby Parker

United States · www.warbyparker.com ↗

For-profit consumer brand built on a give-back model (donates a pair of glasses for every pair sold), the same 'purchase funds social good' mechanic AUARA uses with water.

$536MComparable

Liquid Death

United States · liquiddeath.com ↗

The largest VC-funded packaged/bottled water brand globally, built around a strong mission/cause-marketing identity similar to AUARA's positioning.

$264MComparable

Who Gives A Crap

Australia · www.whogivesacrap.org ↗

Sells a consumer staple (toilet paper) and donates 50% of profits to build toilets and improve water/sanitation access in the developing world — the closest direct model match to AUARA.

$42.1MComparable

JUST Water (JUST Goods)

United States · justwater.com ↗

Eco-conscious packaged water brand built with a social and environmental mission, competing in the same sustainable bottled-water category as AUARA.

$25.3MComparable

Soma

United States · drinksoma.com ↗

VC-backed water filter company that donates a share of every sale to charity: water for clean water access projects, mirroring AUARA's per-purchase water-access giving model.

$5.9MComparable

In the same niche 4 others

See all in the Start-ups Map →

No stage disclosed · €1M

Notes: Most funded first

Investors 2

Open as list →

Fondo Bolsa Social

www.bolsasocial.com

Seed 2017 Spain

Hijos de Rivera

www.hijosderivera.com ↗

Investor Spain

Funding rounds 1

Date	Round	Amount	Lead
2017-04-07	Seed	€212K	Lead not disclosed +1 more

News 6

Open as list →

Published	Article
2026-04-22	Aveda y Auara lanzan “Purpose Water”, un producto falso para visibilizar el valor del agua ↗ Reason Why 2026-04-22
2026-02-27	Diez años de Auara: agua con alma y un propósito social que transforma comunidades vulnerables ↗ OKDiario 2026-02-27
2025-01-29	AUARA, un año de crecimiento y expansión llevando agua potable a más comunidades ↗ Diario Responsable 2025-01-29
2024-10-27	Antonio Espinosa de los Monteros, el Princesa de Girona que lleva agua potable a los lugares más inhóspitos ↗ El Español/Invertia 2024-10-27
2024-02-08	La empresa social Auara lleva agua potable a más de 100.000 personas en 22 países ↗ Revista Haz 2024-02-08
2023-12-26	Discover the new AUARA water format: more convenient, lighter and environmentally friendly ↗ Mundolatas 2023-12-26