ACompany · Consumer
AUARA
AUARA is a Spanish B Corp-certified social enterprise, founded in Madrid in 2015, that sells bottled natural mineral water and juices and dedicates 100% of its dividends to financing clean water, sanitation, and agriculture projects in developing countries. It has funded over 260 water infrastructure projects across ~28 countries in Africa, Asia, and Latin America; in 2022, Galician beverage group Hijos de Rivera acquired a 51% majority stake, giving Bolsa Social crowdfunding investors an exit.
Founded
2015
Founders
3
News
6
Rounds
0
Investors
2
SectorsConsumer Packaged Goods, Bottled Water & Beverages, Social Enterprise, Sustainability, Impact
Start-up MapConsumer › Purpose-driven consumer brands
Profile updated 25 Jul 2026
Founders
A
Antonio Espinosa de los Monteros
Co-founder & CEO
L
Luis de Sande
Co-founder & Director of Finance and CSR (CFO)
P
Pablo Urbano
Co-founder & COO
Global models 5
WWarby Parker
United States · www.warbyparker.com ↗
For-profit consumer brand built on a give-back model (donates a pair of glasses for every pair sold), the same 'purchase funds social good' mechanic AUARA uses with water.
$536MComparable
LLiquid Death
United States · liquiddeath.com ↗
The largest VC-funded packaged/bottled water brand globally, built around a strong mission/cause-marketing identity similar to AUARA's positioning.
$264MComparable
WWho Gives A Crap
Australia · www.whogivesacrap.org ↗
Sells a consumer staple (toilet paper) and donates 50% of profits to build toilets and improve water/sanitation access in the developing world — the closest direct model match to AUARA.
$42.1MComparable
JJUST Water (JUST Goods)
United States · justwater.com ↗
Eco-conscious packaged water brand built with a social and environmental mission, competing in the same sustainable bottled-water category as AUARA.
$25.3MComparable
SSoma
United States · drinksoma.com ↗
VC-backed water filter company that donates a share of every sale to charity: water for clean water access projects, mirroring AUARA's per-purchase water-access giving model.
$5.9MComparable
Investors 2
HHijos de Rivera
LLa Bolsa Social
Funding rounds
No announced rounds on record.
News & media 6
| Published | Article |
|---|---|
| 2026-04-22 |
Aveda y Auara lanzan “Purpose Water”, un producto falso para visibilizar el valor del agua ↗
Reason Why
|
| 2026-02-27 |
Diez años de Auara: agua con alma y un propósito social que transforma comunidades vulnerables ↗
OKDiario
|
| 2025-01-29 |
AUARA, un año de crecimiento y expansión llevando agua potable a más comunidades ↗
Diario Responsable
|
| 2024-10-27 |
Antonio Espinosa de los Monteros, el Princesa de Girona que lleva agua potable a los lugares más inhóspitos ↗
El Español/Invertia
|
| 2024-02-08 |
La empresa social Auara lleva agua potable a más de 100.000 personas en 22 países ↗
Revista Haz
|
| 2023-12-26 |
Discover the new AUARA water format: more convenient, lighter and environmentally friendly ↗
Mundolatas
|