Malferida

malferida.com ↗ ·Valencia ·Pre-seed

Malferida is a Valencia-based beverage company that produces and sells a sugar-free cola made with natural ingredients, including kola nut for natural caffeine and stevia as a sweetener, and markets it as "the cola without secrets". The brand draws on the local legend that the original cola recipe came from Aielo de Malferit in Valencia province. It sells through more than 500 hospitality (horeca) outlets in Valencia, Castellón, Alicante, Murcia, Barcelona and Madrid, and directly online. Founded in 2018 by Lucía Mompó through Juan Roig's accelerator Lanzadera, the company closed a pre-seed round of about €100,000 on Startupxplore in November 2021, with more than 48 investors taking part.

Founded

2018

Founders

Total funds raised

€100K

SectorsFood & Beverage, Consumer Goods, Soft Drinks Start-up MapConsumer › Purpose-driven consumer brands

Suggest a correction

Founders

Lucía Mompó

Founder & CEO

Global models 4

Liquid Death

United States · liquiddeath.com ↗

A lifestyle-branded beverage company whose range includes low- and zero-sugar sodas, sold through hospitality venues, retail and its own online store, the same brand-led route to market as Malferida.

~$267MComparable

Olipop

United States · drinkolipop.com ↗

A better-for-you soda brand, including a cola flavour, made with natural ingredients and low sugar, sold online and through retail as a healthier alternative to classic colas.

~$240MComparable

Zevia

United States · zevia.com ↗

The closest product match: zero-sugar, stevia-sweetened colas and sodas made with natural ingredients, sold as a clean-label alternative to Coke and Pepsi.

~$110M (pre-IPO)Comparable

Poppi

United States · drinkpoppi.com ↗

A founder-led, low-sugar soda brand (including a cola) that grew from direct sales and a social-media-built brand into wide distribution before PepsiCo bought it.

~$37MComparable