Company · Consumer

Flopp

www.floppeco.com ↗ ·Vic ·Seed

Flopp is a Spanish sustainable home-cleaning brand (legal entity Careli 2007, S.L.U.) known for ultra-concentrated, water-soluble detergent capsules and eco-certified cleaners in biodegradable/compostable packaging, with capsules containing ~3% water versus 80%+ in conventional liquids. It was the first range certified with the EU Ecolabel using 100% biodegradable and compostable packaging, and has won the Liderpack 2018, IPA Gold 2018 and WorldStar Packaging 2019 awards; products are sold via Carrefour, Costco, Alcampo, Eroski, Aldi and Dia. In 2025 it closed a ~€1M round backed by athlete-angels (Alexia Putellas, Thiago and Rafinha Alcántara, Santi Aldama, alongside Marc Gasol, who took ~10% in September 2024) to fund expansion into Mexico and LatAm. It is headquartered in Vic (Barcelona).

Founded

2007

Founders

News

Rounds

SectorsConsumer Goods, Sustainability, Home Care, CPG, E-commerce Start-up MapConsumer › Purpose-driven consumer brands

Profile updated 31 Aug 2026

Founders

Elisabet Jordà

Founder & CEO

Mariana Porrero

Co-founder & Branding Director

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Global models

No comparables on record yet.

Investors

No investors found yet.

Funding rounds 1

Other · €1M

Spanish eco-friendly cleaning and home care brand Flopp Eco raised €1M from a group of athlete investors including Alexia Putellas, Thiago a…

2025-05-13

News & media

No coverage on record yet.