Shalion is an eCommerce intelligence platform that turns digital shelf and retail media data into actionable insights for consumer brands, monitoring pricing, assortment, availability, promotions and share of search across 2,000+ retailers, 160+ apps and quick-commerce platforms in around 60 countries. Its 'Maestro' product suite (Digital Shelf, Retail Media, Amazon Shelf, Outlet Distribution) now positions itself as a conversational AI layer for digital commerce, and is used by brands such as L'Oréal, Nestlé, PepsiCo, Danone, Heineken, Diageo and Henkel. Founded in 2019 in Barcelona by Germán Loewe (previously founder/CEO of Netquest) and Valeria Bellani, it raised a €5M Series A from Seaya Ventures in July 2024 to fund US and retail media expansion. It also has New York and Buenos Aires offices.
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| Date | Round | Amount | Lead |
|---|---|---|---|
| 2024-07-10 | Series A (estimated) | €5M | Seaya Ventures |
News 1
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| 2024-07-10 |
Seaya inyecta 5M en Shalion para extender su análisis de datos del 'ecommerce' por Europa y EEUU ↗
El Español/Invertia
2024-07-10 |






