3Company · Consumer
3INA
3INA is a Madrid-based vegan, cruelty-free makeup and skincare brand founded in 2016, manufacturing in the EU and selling across 40+ countries through DTC e-commerce and retail stores. It is the No. 1 growth color cosmetics brand in Spain, a certified B Corp, with an estimated $20M in annual revenue and 201-500 employees.
Founded
2016
Founders
2
News
3
Rounds
0
Investors
1
SectorsBeauty, Cosmetics, Consumer, E-commerce, Retail
Start-up MapConsumer › D2C beauty & wellness brands
Profile updated 19 Jul 2026
Founders
M
Mark Eve
Co-Founder & Director
P
Pablo Rivera
Co-Founder & Chief Brand, Product and Creative Officer
Global models 5
GGlossier
United States · www.glossier.com ↗
VC-backed DTC beauty/makeup brand built around a strong digital-native, community-driven brand, closely mirroring 3INA's affordable DTC makeup model.
$266MComparable
FFunction of Beauty
United States · www.functionofbeauty.com ↗
VC-funded DTC cosmetics and personal care brand competing in the same affordable, direct-to-consumer beauty category.
$167MComparable
OOddity Tech (Il Makiage)
Israel/United States · oddity.com ↗
VC-backed DTC makeup brand (foundation/color cosmetics) that scaled globally online before going public, similar affordable makeup positioning.
$130MComparable
MMilk Makeup
United States · www.milkmakeup.com ↗
VC/PE-backed color cosmetics brand sold DTC and in retail, comparable affordable, trend-driven makeup positioning.
$66MComparable
KKosas
United States · kosas.com ↗
Venture-backed clean/vegan makeup and skincare brand with a similar cruelty-free, ingredient-conscious DTC model.
$20MComparable
Investors 1
Funding rounds
No announced rounds on record.
News & media 3
| Published | Article |
|---|---|
| 2025-03-04 |
Beauty brand 3INA launches in Hong Kong ↗
Retail News Asia
|
| 2024-11-22 |
3ina Cosmetics prevé un abultado crecimiento, mientras amortigua sus pérdidas ↗
Alimarket
|
| 2024-05-08 |
3INA becomes first colour cosmetics brand to achieve B Corp certification ↗
TheIndustry.beauty
|