Filtroo is a Madrid-based startup that rewards consumers for their data and attention. It launched in 2021 as a consumer app paying users points for social media activity on TikTok, Instagram, YouTube and Spotify (redeemable for cash, gift cards and rewards from 5,000+ brands) and has since repositioned as 'Filtroo AI', a conversational AI platform that turns user chats into qualified leads for brands while transparently compensating users for their data. It raised a ~€1M seed round announced in April 2024, led by angel investor Manuel Marín (LIVALL CEO, early backer of Wallbox), and reported 50,000+ app downloads; the company is small (2-10 employees) with a registered entity in Tallinn, Estonia.
SectorsAI & Data, Adtech & Martech, Consumer, Fintech, Loyalty & Rewards
Start-up MapAI & Data › AI marketing & consumer insights
Founders
M
Maxence de Damas
Co-Founder & CEO
R
Rodrigo Palacios
Co-Founder & COO
Global models 4
FFetch
United States · fetch.com ↗
Rewards consumers with points for sharing purchase data and engaging with brands, and makes money by selling brands targeted promotions and consumer insights.
$400M+Comparable
IIbotta
United States · home.ibotta.com ↗
Pays consumers cash rewards for engaging with brand offers, funded by brands paying to reach and convert those users.
$110M+Comparable
BBrave
United States · brave.com ↗
Pays users in tokens for viewing privacy-preserving ads, sharing advertiser revenue with users in exchange for their attention.
$100M+Comparable
VVana
United States · www.vana.org ↗
User-owned data network where people pool and are paid for their personal data used by AI companies, matching Filtroo AI's approach of paying users for their data.
$25MComparable
In the same niche 30 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 2
M
Manuel Marín
P
Paulo Vila
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2024-03-18 | Seed (estimated) | €1M |
Manuel Marín
+1 more
|
News 2
Open as list →| Published | Article |
|---|---|
| 2024-07-01 |
El #DoctorHosting entrevista a Maxence de Damas de Filtroo (ganar dinero por usar las redes sociales) ↗
Hostalia Blog
2024-07-01 |
| 2024-03-18 |
Filtroo recauda 1M€ en su primera ronda de inversión ↗
El Referente
2024-03-18 |