Zinklar is an AI-powered consumer insights and market research SaaS platform that lets brands design surveys, collect responses, and get actionable insights in hours instead of weeks, with automated fraud detection and report generation. Founded in Barcelona in 2016, it operates in 80+ countries reaching 140M+ consumers and counts Unilever, Reckitt Benckiser, Duracell, Orange, and Jaguar Land Rover among its clients. Raised a €5.5M Series A in 2022 led by Caixa Capital Risc.
SectorsMarket Research, Martech, SaaS, Consumer Insights, AI
Start-up MapAI & Data › AI marketing & consumer insights
Founders
B
Borja Ormaechea
Founder & Co-CEO
J
Jordi Ferrer
Founder & Co-CEO
Global models 5
QQualtrics
United States · www.qualtrics.com ↗
SaaS survey and research platform sold to enterprise brands to run their own research and analyse results automatically.
$400MComparable
ZZappi
United Kingdom · www.zappi.io ↗
Automated consumer research SaaS that lets CPG brands such as Unilever and PepsiCo test ads and concepts with consumer panels in hours.
$170MComparable
SSuzy
United States · www.suzy.com ↗
Subscription platform that gives brand teams fast, self-serve consumer surveys through built-in audience panels and automated insights.
$100MComparable
AAttest
United Kingdom · www.askattest.com ↗
Self-serve consumer research SaaS that lets brands build surveys, reach consumers in 59 markets and get results within hours.
$90MComparable
Qquantilope
Germany · www.quantilope.com ↗
AI-driven automated consumer insights platform that lets brands design, field and report advanced market research studies themselves.
$50MComparable
In the same niche 30 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 8
Open as list →
CCriteria Capital Risc
www.caixacapitalrisc.es
SSabadell Venture Capital
www.bancsabadell.com
I
Institut Català de Finances
icf.cat
IInveready
www.inveready.com
CCentro para el Desarrollo Tecnológico y la Innovación
www.cdti.es
EEaso Ventures
easoventures.es
BBeacon Capital
F
Full Global Investments
Funding rounds 5
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2022-07-13 | Series A | €5.5M |
Caixa Capital Risc
+5 more
|
| 2020-01-02 | Seed (estimated) | €500K | Institut Català de Finances (ICF Venture Tech II) |
| 2019-05-06 | Seed (estimated) | €1M |
Lead not disclosed
+3 more
|
| 2017-11 | Seed (estimated) | €1.3M |
Caixa Capital Risc, Sabadell Venture Capital
+1 more
|
| 2016-01 | Pre-seed (estimated) | €300K |
Lead not disclosed
+1 more
|
News 4
Open as list →| Published | Article |
|---|---|
| 2026-02-11 |
Zinklar recibe una inversión de seguimiento de más de medio millón de euros ↗
El Referente
2026-02-11 |
| 2024-04-29 |
Zinklar Expands Global Presence, Appoints Ben Boix as Managing Director ↗
AccessNewswire
2024-04-29 |
| 2024-02-20 |
Tendencias de consumo: Zinklar te cuenta que vendrá en 2024 ↗
NEO
2024-02-20 |
| 2023-09 |
Entrevista Zinklar ↗
ICO Newsletter
2023-09 |