niid

niid.me ↗ ·Madrid ·Pre-seed

niid is a Madrid-based technology platform that acts as a personal assistant for the private lives of executives and their families, sold B2B2C to companies as a work-life-balance and talent-retention benefit. Through its app it connects users with a network of certified "lifestyle experts" who handle requests across travel, home, health, dining, personal care, admin and leisure, tiered as niidme (everyday tasks), niidnow (urgent) and niidwow (complex, e.g. private jets or sold-out event tickets). Founded in February 2022, it raised c. €800K in 2023 from ENISA and business angels including José Antonio Llorente (LLYC), Jaime Sol (EY) and Antonio Soto (ex-Pepsi Spain), and won the 2023 Up Spain–DCH "Salario Emocional" award.

Founded

2022

Founders

Total funds raised

€800K

SectorsEmployee Benefits & Wellbeing, Lifestyle & Concierge, Marketplace, Consumer Services, B2B2C SaaS Start-up MapHR & Future of Work › HR & workforce management software

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Founders

Lourdes Carbó Costa

Co-founder & Investor

Pilar DP

Co-founder

Álvaro Sancho González Mesones

Co-founder & CEO

Global models 4

Wellthy

United States · wellthy.com ↗

Sold to employers as a benefit: a team of human experts handles employees' family-care and personal logistics through an app.

$55MComparable

Hello Alfred

United States · www.helloalfred.com ↗

B2B2C home and lifestyle concierge sold through property owners, with vetted staff handling residents' errands and household tasks.

$50MComparable

Operator

United States · www.operator.com ↗

App-based personal assistant service that matches users with human experts who carry out shopping, travel and lifestyle requests.

$25MComparable

Duckbill

United States · getduckbill.com ↗

Personal assistant service that combines AI with human experts to handle a household's admin, travel, bookings and errands, sold to families and as an employer perk.

$13MComparable

In the same niche 9 others

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Notes: Most funded first

Investors 3

Antonio Soto

Pre-seed 2023 Spain

Jaime Sol

Pre-seed 2023 Spain

José Antonio Llorente

Pre-seed 2023 Spain

Funding rounds 1

·1 not counted

Date	Round	Amount	Lead
2023-01-19	Pre-seed (estimated)	€800K incl. debt: equity and debt, the split was not disclosed	Lead not disclosed +3 more

Not counted (1)

Not counted in totals

2023-01-19 Public Loan — ENISA

News 1

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Published	Article
2024-01-29	«Facilitamos a organizaciones y profesionales la conciliación sin interferir con el día a día profesional» — Entrevista a Álvaro Sancho, cofundador y CEO de niid ↗ Corresponsables 2024-01-29