Beetested

beetested.com ↗ ·Madrid ·Pre-seed

Beetested is a Madrid-based company that builds AI tools for analysing how people react emotionally to games and other products. Its engine, Beemotion, uses affective computing to read facial expressions, voice, speech and gestures, and links the emotions it detects to in-game events in real time. The company began as a crowd-testing platform that gives video game developers and publishers instant player feedback, and it also serves marketing and brand agencies, product research firms, universities and innovation teams. It was founded in 2022 by Yulia Trubitsyna and Juan Palacios. In December 2022 it raised a €150,000 pre-seed round led by Demium Capital, and it has also received innovation funding from CDTI.

Founded

2022

Founders

Total funds raised

€150K

SectorsGaming, AI & Data, Affective Computing, Market Research Start-up MapMedia & Gaming › Creator & publishing tools

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Founders

Juan Palacios

Co-founder & CTO

Yulia Trubitsyna

Co-founder & CEO

Global models 5

UserTesting

United States · www.usertesting.com ↗

Crowd-testing platform where recruited users record video and audio reactions to products, sold to product, research and marketing teams, like Beetested's player-feedback panels.

~$152MComparable

Applause

United States · www.applause.com ↗

Crowd-testing marketplace that supplies real testers to give companies fast feedback on apps, games and digital products, the same model Beetested started with.

~$115MComparable

Hume AI

United States · www.hume.ai ↗

Affective-computing platform that reads emotion from voice, face and language and sells it to product and research teams, like the Beemotion engine.

~$69MComparable

Affectiva

United States · www.affectiva.com ↗

Emotion AI that reads facial expressions to measure how viewers react to ads and media content, sold to brands and market-research firms, the same way Beetested sells its reaction analysis.

~$54MComparable

Realeyes

United Kingdom · www.realeyesit.com ↗

Uses webcam facial-coding to measure emotional reactions to content and sells the results to brands, agencies and researchers, like Beetested does outside gaming.

~$40MComparable