Store+

Store+ is a Madrid-based retail technology start-up that helps fashion retailers make their physical stores digital. Its mobile app lets shoppers pay on their phone inside the store by scanning the barcodes already on the clothes. The app plugs into the retailer's own management system, which gives brands an omnichannel checkout and customer data they can use to personalise shopping and raise sales, under a B2B and B2B2C model. Founded in 2021 by David López de Tuñas and Ignacio Muñoz Ruiz de Azúa in the Demium incubator, the company raised a €100,000 pre-seed round led by Demium's partner fund and signed agreements with a Spanish and a French fashion brand covering about 100 stores ahead of its 2022 launch.

Profile updated 24 Sep 2026