Tribaldata

tribaldata.es ↗ ·Madrid ·Seed

Tribaldata is a Madrid-based data and AI company whose customer-intelligence platform helps consumer brands and advertising agencies understand their audiences. It uses privacy-safe, AI-driven processing of consumer data to deliver insights and build audiences, and it also offers tools for more sustainable advertising, including measuring and offsetting the carbon footprint of digital campaigns. Its clients include media agencies and brands such as Publicis Media, Dentsu, Havas, Mindshare, BBVA, Pizza Hut and Bosch. Erik Häggblom and Jon Adolfsson founded the company in 2019. It first raised a €500K round from business angels and then, in January 2023, a €0.8M seed round with Garbi Capital and Chamberí Ventures, which was completed by a Crowdcube crowdfunding campaign.

Founded
2019
Founders
2
Total funds raised
€1.3M
Rounds
2
Investors
4
Last round
Jan 2023
SectorsAI & Data, Adtech, Marketing Technology, Sustainability Start-up MapAI & Data › AI marketing & consumer insights

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Founders

Erik Häggblom
Co-Founder & CEO
Jon Adolfsson
Co-Founder, CPO & CTO

Global models 5

GWI
United Kingdom · www.gwi.com ↗
Sells audience-insight software on a subscription basis to brands and media agencies so they can understand and target consumers, which is Tribaldata's core customer-intelligence model.
$220MComparable
Resonate
United States · www.resonate.com ↗
An AI-driven consumer-intelligence platform that builds audience insights and targetable segments for brands and agencies from privacy-compliant consumer data.
$100MComparable
Quantcast
United States · www.quantcast.com ↗
Sells AI-powered audience insights, measurement and audience building to advertisers and agencies, the same mix of audience intelligence and activation that Tribaldata offers.
$65MComparable
Scope3
United States · scope3.com ↗
Measures and cuts the carbon footprint of digital ad campaigns for brands and agencies, matching Tribaldata's sustainable-advertising product line.
$45MComparable
Audiense
United Kingdom · www.audiense.com ↗
An audience-intelligence SaaS platform used by brands and agencies to segment consumers and gain insights from social and consumer data, a close match to Tribaldata's platform.
$10MComparable

In the same niche 30 others

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Notes: Most funded first

Investors 4

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Chamberí Ventures
chamberiventures.com
Seed 2023 Spain
Crowdcube
www.crowdcube.com
Seed 2023 United Kingdom
Garbi Capital
Seed 2023 Spain
Singularity University alumni business angels
Seed 2019 United States

Funding rounds 2

·1 not counted
DateRoundAmountLead
Not counted (1)

Not counted in totals

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