MCompany · Consumer
Macadam
Macadam is a Barcelona-based consumer mobile app ("walk-to-earn") that rewards users with cash, gift cards, or charity donations for their daily steps, monetized through advertising revenue-sharing. Founded in October 2022 by three ex-Bling entrepreneurs, it has grown to roughly 15 million users across France, Spain, Italy, the UK and the US.
Founded
2022
Founders
3
News
0
Rounds
0
SectorsConsumer, Healthtech & Bio, Fintech
Start-up MapConsumer › Fitness & wellness apps
Profile updated 24 Jul 2026
Founders
B
Baptiste Villain
Co-founder & CTO
B
Benjamin Daudignac
Co-founder & CEO
L
Louis Roblin
Co-founder & COO
Global models 5
EEvidation Health
United States · evidation.com ↗
Pays/rewards users for sharing health and activity data collected passively from phones and wearables, the same 'get compensated for daily movement' model as Macadam.
$364MComparable
C
CashWalk
South Korea · cashwalk.io ↗
Pedometer app that converts steps into redeemable points/cash and gift cards, essentially the same walk-to-earn mechanic as Macadam.
$22.7MComparable
SSweatcoin
United Kingdom · sweatco.in ↗
The closest direct comparable: converts steps into an in-app currency redeemable for cash, products and brand rewards, funded by advertising/brand partnerships.
$20.2MComparable
WWayBetter (StepBet/DietBet)
United States · waybetter.com ↗
Rewards users financially for hitting step and weight-loss goals via pooled-stake betting, same pay-for-activity incentive model.
$14.4MComparable
SSTEPN
Australia · stepn.com ↗
Move-to-earn app rewarding users with crypto tokens for walking/running, same activity-to-reward conversion concept as Macadam.
$5MComparable
Investors
No investors found yet.
Funding rounds
No announced rounds on record.
News & media
No coverage on record yet.