Olistic (Olistic Research Labs S.L.) is a Barcelona-based nutricosmetics/D2C wellness company selling clinically-backed hair-loss and hair-health supplements (Olistic Women, Olistic Women Next, Olistic Men) through pharmacies and e-commerce. Founded in 2021, it is the #1 anti-hair-loss brand in Spanish pharmacies per IQVIA, has served 700,000+ customers, and topped Sifted's 2024 Southern Europe fastest-growing startups leaderboard with a 529% three-year CAGR.
SectorsNutricosmetics, Beauty & Wellness, D2C, Haircare
Start-up MapConsumer › Supplements & nutricosmetics
Founders
P
Pablo Nueno
CEO & Co-founder
P
Pedro Luis Gonzalez Atienza
Executive Chairman & Co-founder
Global models 5
RRo
United States · ro.co ↗
D2C telehealth platform with a major hair-loss vertical (Roman), the largest VC-funded player in the consumer hair-loss/wellness treatment space.
$876MComparable
HHims & Hers Health
United States · www.hims.com ↗
D2C subscription wellness brand built around hair-loss treatments and supplements, closely mirroring Olistic's consumer hair-health model.
$200M+ (pre-SPAC VC)Comparable
TThirty Madison
United States · www.thirtymadison.com ↗
Owns Keeps, a subscription D2C brand for hair-loss treatment and supplements, directly comparable to Olistic's model.
$154MComparable
FFunction of Beauty
United States · www.functionofbeauty.com ↗
Personalized D2C haircare products backed by science-driven formulation claims, similar consumer packaged goods approach.
$46MComparable
NNutrafol
United States · www.nutrafol.com ↗
Clinically-tested, physician-recommended hair-growth supplements sold D2C — the closest direct analog to Olistic's nutricosmetic product line.
$45MComparable
In the same niche 7 others
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Notes: Most funded first
Investors 1
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Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2022-10-19 | Series A | €6M | Iris Ventures |
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