F
Food for Joe
Food for Joe is a Barcelona-based foodtech startup making natural, human-grade cooked meals for dogs and cats, with recipes formulated by veterinarians and delivered via subscription (also sold individually online and in physical retail). Co-founded around 2018-2021 by Marçal Icart Pujol and Albane Sabatier Donnadieu, it raised a €1.5M round from business angels and VC funds, after which investor Josep Casas (Naturitas co-founder) became CEO. Revenue reached roughly €5.2M in 2024 with a logistics center in Getafe (Madrid) alongside its Barcelona HQ, and it is projecting ~40% growth for 2026.
SectorsPet food, Foodtech, D2C subscription, E-commerce
Start-up MapFoodtech & Agtech › D2C & subscription food brands
Founders
A
Albane Sabatier Donnadieu
Co-founder & CMO (former CEO, Oct 2021-Aug 2022)
M
Marçal Icart Pujol
Co-founder
Global models 5
BButternut Box
United Kingdom · butternutbox.com ↗
Personalized fresh dog food subscription with vet-formulated recipes delivered direct to consumers, the closest large-scale comparable to Food for Joe's model.
$477MComparable
OOllie
United States · ollie.com ↗
Human-grade, freshly cooked pet food tailored to each dog and delivered by subscription, matching Food for Joe's personalized fresh-food approach.
$118MComparable
TThe Farmer's Dog
United States · www.thefarmersdog.com ↗
Fresh, human-grade dog food formulated per pet and shipped via subscription, the category-defining player in the same fresh pet food model.
$110MComparable
NNom Nom
United States · www.nomnomnow.com ↗
Freshly made, personalized pet food subscription for dogs and cats, directly analogous to Food for Joe before its acquisition by General Mills.
$13MComparable
Ttails.com
United Kingdom · tails.com ↗
Algorithm- and vet-informed personalized dog food subscription business, same fresh/tailored pet nutrition model, later acquired by Nestlé Purina.
$6.7MComparable
In the same niche 19 others
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Notes: Most funded first
Investors 6
Open as list →
AAbac Nest
www.abacnest.com
LLánzame Capital
www.lanzame.es
D
David Casellas
E
Esteban Humet
J
Josep Casas
M
Miguel Sanz
Funding rounds 2
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2024-04 | Seed (estimated) | — | Lead not disclosed |
| 2022-08-01 | Seed (estimated) | €1.5M |
Lead not disclosed
+6 more
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