Dogfy Diet

dogfydiet.com ↗ ·Terrassa ·Series A

Dogfy Diet is a Spanish D2C foodtech company that makes fresh, naturally cooked dog food formulated by canine nutritionists, delivered on a personalized subscription basis based on each dog's individual needs. Founded in 2019 near Barcelona, it grew into one of Europe's largest fresh pet-food producers (over 50,000 dogs fed daily) before being fully acquired by Agrolimen (owner of Affinity Petcare) via its vehicle Inveramen, completing 100% ownership in October 2025 — so it now operates as a corporate subsidiary rather than an independent VC-backed startup.

Founded

2019

Founders

Total funds raised

€5.1M

SectorsFoodtech & Agtech, Consumer, Marketplace & E-commerce Start-up MapFoodtech & Agtech › D2C & subscription food brands

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Founders

Gonzalo Noy

CEO & Co-Founder

Josep Font

Co-Founder

Sergi Font Lara

CEO & Co-Founder

Global models 5

Butternut Box

United Kingdom · butternutbox.com ↗

D2C subscription for freshly cooked dog food, portioned to each dog's profile and delivered to the door, which is Dogfy's model.

~$470MComparable

The Farmer's Dog

United States · www.thefarmersdog.com ↗

Largest D2C fresh dog-food subscription: vet-formulated recipes, personalised portions, recurring home delivery.

~$150MComparable

Nom Nom

United States · www.nomnomnow.com ↗

Fresh-cooked, nutritionist-formulated dog food sold by personalised D2C subscription; acquired by Mars, much as Dogfy was acquired by Agrolimen.

~$110MComparable

Spot & Tango

United States · www.spotandtango.com ↗

D2C subscription for fresh, human-grade dog food with meal plans tailored to each dog.

~$40MComparable

Ollie

United States · www.myollie.com ↗

Fresh dog food made to each dog's profile and delivered on a D2C subscription.

~$40MComparable

In the same niche 19 others

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Sant Cugat del Vallès

Seed · €1.4M

+13 more →

Notes: Most funded first

Investors 4

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axonpartnersgroup.com

Investor Spain

Institut Català de Finances

www.icf.cat

Public lender Spain

Agrolimen

www.agrolimen.com ↗

Buyout 2024 · not counted Spain

Funding rounds 2

·1 not counted

Date	Round	Amount	Lead
2023-01	Series A (estimated)	€5M	Lead not disclosed
2019-01	Pre-seed (estimated)	€100K	Lead not disclosed +1 more

Not counted (1)

Not counted in totals

2024-02 Buyout — Inveramen

News 4

Open as list →

Published	Article
2026-10-01	Dogfy Run llega a Valencia para movilizar apoyo ciudadano a favor del bienestar animal ↗ Periódico PublicidAD 2026-10-01
2024-02-05	Carulla Family Takes Majority Stake in Dog Food Startup Dogfy ↗ Contxto 2024-02-05
2023-11-18	La startup española que humaniza la comida cocinada para perros y rivaliza con los gigantes del pienso ↗ El Español/Invertia 2023-11-18
2023-11-08	Dogfy Diet wins Best Start-Up of 2023 Award from Esade Alumni and Banco Sabadell BStartup ↗ Esade 2023-11-08