Company · Foodtech & Agtech

CrowdFarming

crowdfarming.com ↗ ·Madrid ·Series A

CrowdFarming is a Madrid-based online marketplace that lets consumers buy fruit, vegetables, olive oil, nuts and other products directly from partner farmers across Europe, cutting out intermediaries via tree/product "adoptions" and seasonal boxes. Founded in 2017 by two farmer brothers and two co-founders, it is now Europe's leading direct-to-consumer organic and regenerative food platform, working with 300+ farmers in over a dozen countries and serving 400,000+ consumers. It has raised a Series A round and later secured a €15m EIB venture debt loan.

Founded

2017

Founders

News

Rounds

Investors

SectorsAgtech, Foodtech, E-commerce Marketplace, Sustainability/Impact Start-up MapFoodtech & Agtech › D2C & subscription food brands

Profile updated 29 Jul 2026

Founders

Gabriel Úrculo Álvarez-Ossorio

Co-founder

Gonzalo Úrculo

Co-founder & CEO

Juliette Simonin

Co-founder & COO/CFO

Moisés Calviño (Moises Arturo Calviño Graña)

Co-founder & CTO

Global models 5

Misfits Market

United States · www.misfitsmarket.com ↗

Online marketplace selling produce/groceries direct-to-consumer at a discount, later merging with Imperfect Foods, closely mirroring CrowdFarming's direct farm-to-consumer box model.

$526.5MComparable

Thrive Market

United States · thrivemarket.com ↗

Membership-based online marketplace for organic/sustainable food direct to consumers, similar positioning around organic and values-driven grocery.

$332MComparable

Imperfect Foods

United States · www.imperfectfoods.com ↗

Direct-to-consumer subscription boxes sourcing produce straight from farms, same core farm-to-door subscription model (merged into Misfits Market in 2022).

$229MComparable

Good Eggs

United States · www.goodeggs.com ↗

Online marketplace connecting local farmers/producers directly to consumers for grocery delivery, near-identical farmer-to-consumer disintermediation model.

$196MComparable

Farmdrop

United Kingdom · www.farmdrop.com ↗

UK online grocer sourcing directly from farmers to sell fresh produce straight to consumers, the closest European farm-to-consumer marketplace comparable.

$32M (£25M)Comparable

Investors 4

Q-Impact

qimpact.com

Investor Spain

Qualitas Equity (Q-Impact)

www.qualitasequity.com ↗

Investor Spain

Seaya Ventures

seaya.vc

Investor Spain

Triodos Investment Management (Triodos Food Transition Europe Fund)

www.triodos-im.com ↗

Investor Netherlands

Funding rounds 1

Series A · €15M

CrowdFarming, a marketplace where organic farmers sell directly to consumers, raised a €15M Series A. Seaya Ventures, Q-Impact and the Triod…

2021-10-06

News & media 5

Published	Article
2026-06-05	CrowdFarming: the platform that wants to feed Europe better ↗ Euronews
2025-09-16	Farm-to-fork consolidation: La Ruche qui dit Oui merges with CrowdFarming ↗ RetailDetail EU
2024-03-01	Del huerto ecológico a la mesa: así elimina CrowdFarming el embudo de los 'super' ↗ The Objective
2023-10-30	Through CrowdFarming, European farmers have a chance at making a better living ↗ PayPal Newsroom
2023-09-14	InvestEU: The EIB and CrowdFarming sign loan to support a sustainable food supply chain and organic farmers in Europe ↗ European Investment Bank