CCrowdFarming
CrowdFarming is a Madrid-based online marketplace that lets consumers buy fruit, vegetables, olive oil, nuts and other products directly from partner farmers across Europe, cutting out intermediaries via tree/product "adoptions" and seasonal boxes. Founded in 2017 by two farmer brothers and two co-founders, it is now Europe's leading direct-to-consumer organic and regenerative food platform, working with 300+ farmers in over a dozen countries and serving 400,000+ consumers. It has raised a Series A round and later secured a €15m EIB venture debt loan.
SectorsAgtech, Foodtech, E-commerce Marketplace, Sustainability/Impact
Start-up MapFoodtech & Agtech › D2C & subscription food brands
Founders
G
Gabriel Úrculo Álvarez-Ossorio
Co-founder
G
Gonzalo Úrculo
Co-founder & CEO
J
Juliette Simonin
Co-founder & COO/CFO
M
Moisés Calviño (Moises Arturo Calviño Graña)
Co-founder & CTO
Global models 5
MMisfits Market
United States · www.misfitsmarket.com ↗
Online marketplace selling produce/groceries direct-to-consumer at a discount, later merging with Imperfect Foods, closely mirroring CrowdFarming's direct farm-to-consumer box model.
$526.5MComparable
TThrive Market
United States · thrivemarket.com ↗
Membership-based online marketplace for organic/sustainable food direct to consumers, similar positioning around organic and values-driven grocery.
$332MComparable
IImperfect Foods
United States · www.imperfectfoods.com ↗
Direct-to-consumer subscription boxes sourcing produce straight from farms, same core farm-to-door subscription model (merged into Misfits Market in 2022).
$229MComparable
GGood Eggs
United States · www.goodeggs.com ↗
Online marketplace connecting local farmers/producers directly to consumers for grocery delivery, near-identical farmer-to-consumer disintermediation model.
$196MComparable
FFarmdrop
United Kingdom · www.farmdrop.com ↗
UK online grocer sourcing directly from farmers to sell fresh produce straight to consumers, the closest European farm-to-consumer marketplace comparable.
$32M (£25M)Comparable
In the same niche 19 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 4
Open as list →
EEuropean Investment Bank
www.eib.org
QQ-Impact
qimpact.com
SSeaya
seaya.vc
TTriodos Food Transition Europe Fund (Triodos Investment Management)
Funding rounds 2
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2023-09-13 | Venture Debt | €15M | European Investment Bank |
| 2021-10-06 | Series A | €15M | Seaya Ventures, Q-Impact, Triodos Food Transition Europe Fund (Triodos Investment Management) |
News 5
Open as list →| Published | Article |
|---|---|
| 2026-06-05 |
CrowdFarming: the platform that wants to feed Europe better ↗
Euronews
2026-06-05 |
| 2025-09-16 |
Farm-to-fork consolidation: La Ruche qui dit Oui merges with CrowdFarming ↗
RetailDetail EU
2025-09-16 |
| 2024-03-01 |
Del huerto ecológico a la mesa: así elimina CrowdFarming el embudo de los 'super' ↗
The Objective
2024-03-01 |
| 2023-10-30 |
Through CrowdFarming, European farmers have a chance at making a better living ↗
PayPal Newsroom
2023-10-30 |
| 2023-09-14 |
InvestEU: The EIB and CrowdFarming sign loan to support a sustainable food supply chain and organic farmers in Europe ↗
European Investment Bank
2023-09-14 |