Uxia is a Barcelona-based B2B SaaS startup that automates UX/UI research using AI-generated "synthetic users" — product teams can run user tests on prototypes and live sites in minutes without recruiting human participants, via products like AI User Test, AI Live Test, AI User Research and Accessibility Test. Founded in 2025 by ex-TransferGo/Gopuff and Shiji/NTT Data operators, it raised a ~€1M pre-seed (€750k equity plus an ENISA loan) in November 2025 led by Abac Nest Ventures with Encomenda, and says it is used by 900+ product teams. It was named Product Hunt Product of the Day/Week/Month and flagged by Gartner as a startup to watch in synthetic population and behavioral simulation.
SectorsAI & Data, Enterprise Software, UX Research, SaaS, Design Tools
Start-up MapAI & Data › AI marketing & consumer insights
Founders
B
Borja Díaz-Roig
Co-founder & CEO
V
Víctor Perdiguer Eced
Co-founder & CTO
Global models 5
UUserTesting
United States · www.usertesting.com ↗
B2B SaaS that product and UX teams pay for to test prototypes and live sites. It is the incumbent workflow that Uxia automates with synthetic users.
$152MComparable
LListen Labs
United States · listenlabs.ai ↗
AI-run user research SaaS that replaces manual interviews and studies, sold on subscription to product and insights teams.
$96MComparable
MMaze
United States · maze.co ↗
Self-serve product-research SaaS for testing prototypes and live products fast, sold to product teams, with growing AI-led research features.
$60MComparable
AAaru
United States · aaru.com ↗
Uses AI-generated simulated populations to predict human responses instead of recruiting real participants. This is the same synthetic-respondent model as Uxia, applied to wider market research.
$50M+Comparable
OOutset
United States · outset.ai ↗
AI-moderated user research SaaS that runs and analyses UX studies in hours, sold to product and research teams.
$21MComparable
In the same niche 30 others
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Notes: Most funded first
Investors 5
Open as list →
AAbac Nest
abacnest.abaccapital.com
EEncomenda Capital Partners
encomenda.com
J
Javier Darriba
M
Marsal Gavaldà
W
William Leppard
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-11-27 | Pre-seed (estimated) | €750K |
Abac Nest Ventures
+4 more
|
News 4
Open as list →| Published | Article |
|---|---|
| 2026-05-07 |
¿Adiós a los tests con humanos? La catalana Uxia impulsa los usuarios sintéticos ↗
ViaEmpresa
2026-05-07 |
| 2025-11-28 |
Abac Nest Ventures and Encomenda take part in Uxia's nearly €1M funding round, the AI-powered user-testing platform ↗
Capital-Riesgo.es
2025-11-28 |
| 2025-11-28 |
Why We Invested in Uxia ↗
Abac Nest Ventures
2025-11-28 |
| 2025-11-27 |
Spanish startup Uxia lands €1 million to develop synthetic-user technology for product teams ↗
EU-Startups
2025-11-27 |