UCompany · AI & Data
Uxia
Uxia is a Barcelona-based B2B SaaS startup that automates UX/UI research using AI-generated "synthetic users" — product teams can run user tests on prototypes and live sites in minutes without recruiting human participants, via products like AI User Test, AI Live Test, AI User Research and Accessibility Test. Founded in 2025 by ex-TransferGo/Gopuff and Shiji/NTT Data operators, it raised a ~€1M pre-seed (€750k equity plus an ENISA loan) in November 2025 led by Abac Nest Ventures with Encomenda, and says it is used by 900+ product teams. It was named Product Hunt Product of the Day/Week/Month and flagged by Gartner as a startup to watch in synthetic population and behavioral simulation.
Founded
2025
Founders
2
News
3
Rounds
1
Investors
2
SectorsAI & Data, Enterprise Software, UX Research, SaaS, Design Tools
Start-up MapAI & Data › AI marketing & consumer insights
Profile updated 17 Aug 2026
Founders
B
Borja Díaz-Roig
Co-founder & CEO
V
Víctor Perdiguer Eced
Co-founder & CTO
Global models
No comparables on record yet.
Investors 2
Funding rounds 1
News & media 3
| Published | Article |
|---|---|
| 2026-05-07 |
¿Adiós a los tests con humanos? La catalana Uxia impulsa los usuarios sintéticos ↗
ViaEmpresa
|
| 2025-11-28 |
Why We Invested in Uxia ↗
Abac Nest Ventures
|
| 2025-11-27 |
Spanish startup Uxia lands €1 million to develop synthetic-user technology for product teams ↗
EU-Startups
|