WWelPay
WelPay (legal entity Rewardwave SL, formerly branded Roiward until its March 2026 rebrand) is a Spanish B2B fintech building a single payment and distribution layer that connects corporate welfare/benefits providers, HR platforms and merchants across Europe, handling payments, eligibility and regulatory compliance through one API integration. Founded in 2023 in Bilbao with offices in Barcelona and Milan, it is early-stage (~12-19 people) and works with partners such as Factorial, Aon, WTW, Scalapay, SeQura, Zilch, ePassi and Pellegrini, with 15+ integrated welfare platforms and strong traction in Italy. It raised an initial ~€315k round from Itnig and Abac Nest plus angels, and in December 2025 secured ~€1.8-2M in financing from Banco Santander to fund European expansion; transaction volume grew from €11M in 2024 toward a €55M target for 2025.
Profile updated 8 Aug 2026
Founders
Global models
Investors 3
Funding rounds 2
News & media 7
| Published | Article |
|---|---|
| 2026-04-07 |
Welpay prepara su salto a Italia, Francia y Alemania ↗
El Economista
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| 2026-03-15 |
Roiward adquiere la tecnología de Qoala para mejorar los beneficios para empleados ↗
Emprendedores
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| 2026-03-12 |
Roiward evoluciona a WelPay para reflejar su nueva etapa como infraestructura europea de beneficios ↗
Iberian Press
|
| 2026-02-05 |
Lista Emprendedores: las startups de RRHH más innovadoras de 2025 ↗
Emprendedores
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| 2025-12-10 |
Santander apoya con 1,8 millones de euros la expansión europea de la fintech Roiward ↗
Forbes España
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| 2025-11-05 |
La startup en la que confían Factorial, Zilch o Sequra para aterrizar los beneficios de los empleados en la pyme ↗
El Español / Invertia Disruptores
|
| 2023-10-06 |
La startup vasca Roiward cierra una ronda de 315.000 euros ↗
Gananzia
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