Vilma (legal entity Learneet Digital S.L.) is a Barcelona-based social learning and wellbeing platform 'by seniors, for seniors', offering live online classes and courses for people aged roughly 50-75 across categories such as technology, gastronomy, fitness, mindfulness, art, travel and culture, sold both by consumer subscription and B2B to insurers, corporates and public institutions. Founded in 2021 with backing from Antai Venture Builder and later Startup Wise Guys and Lanzadera, it raised around €2M, reached 160,000+ class bookings, and absorbed competitor RobleApp.
SectorsEdtech, Consumer, Silver economy, Healthtech & wellbeing, Marketplace
Start-up MapEdtech › Online learning platforms
Founders
A
Andreu Texido
Co-founder & COO
J
Jon Balzategui
Co-founder & CEO
Global models 4
WWider Circle
United States · www.widercircle.com ↗
Runs peer-led wellness and social groups for older adults and sells them mainly to health insurers, the same B2B-to-insurer channel Vilma uses for its senior community classes.
~$50MComparable
BBold
United States · www.agebold.com ↗
Offers online fitness, balance and wellbeing classes built for older adults, paid for by Medicare Advantage insurers and by consumers directly, much like Vilma's mixed subscription and insurer model.
~$45MComparable
GGetSetUp
United States · www.getsetup.io ↗
The closest match: live online classes for older adults taught by older adults, covering tech, cooking, fitness and hobbies, with a consumer subscription plus deals with insurers, governments and corporates.
~$28MComparable
U
Uniper
Israel · www.uniper.care ↗
Streams live classes and community activities to seniors through the TV and internet, paid for by insurers, care providers and public bodies.
~$15MComparable
In the same niche 15 others
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Notes: Most funded first
Investors 5
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Funding rounds
No announced rounds on record.
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