Company · Healthtech & Bio

Be Levels

belevels.com ↗ ·Madrid ·Other

Be Levels is a Madrid-based health and wellness company selling direct-to-consumer nutritional supplements (digestion, sleep, stress, hormonal balance, sports performance, beauty) formulated with patented, science-backed ingredients made in Spain. Founded in 2020, it has grown profitably with minimal external funding, reaching over €7M annual turnover before taking on its first outside capital.

Founded

2020

Founders

News

Rounds

Investors

SectorsHealth & Wellness, Nutritional Supplements, D2C E-commerce Start-up MapHealthtech & Bio › Consumer & telehealth services

Profile updated 30 Jul 2026

Founders

Dr. Antonio Hernández Armenteros

Co-Founder & Medical Director

Javier Echanove Puig

Co-Founder & Co-CEO

Jon Prada Benito

Co-Founder & CEO (International)

Global models 5

Hims & Hers Health

United States · www.hims.com ↗

D2C telehealth and wellness brand selling subscription supplements and personalized health products, similar direct-to-consumer wellness model.

$200MComparable

Ritual

United States · ritual.com ↗

D2C subscription vitamin and supplement brand built on clean-label, science-backed formulas, closely mirroring Be Levels' product and marketing approach.

$138.3MComparable

Care/of

United States · takecareof.com ↗

Personalized D2C vitamin and supplement subscription company later acquired by Bayer, same personalized-nutrition supplement model.

$47MComparable

Seed Health

United States · seed.com ↗

D2C probiotic/health supplement brand with a science-and-professional-endorsement positioning similar to Be Levels.

$40.6MComparable

Nutrafol

United States · www.nutrafol.com ↗

D2C nutraceutical supplement brand (hair health) built on physician-backed formulas, majority-acquired by Unilever, same specialized-supplement D2C model.

$36.3MComparable

Investors 1

Axon Partners Group

axonpartnersgroup.com

Investor Spain

Funding rounds 1

Other · €6M

Axon Partners Group took a minority stake in Madrid-based sports and nutritional supplements brand Be Levels through a €6M investment from i…

2024-10-01

News & media 3

Published	Article
2024-09-03	Be Levels raised €6M with Axon Partners Group in Spain ↗ Nordic 9
2022-10-13	La startup Be Levels crece como especialista en complementos nutricionales ↗ Alimarket
2022-05-12	El nadador Pablo Fernández invierte en Be Levels ↗ Nutrasalud