Impress

smile2impress.com ↗ ·Barcelona ·Series C

Impress is a Barcelona-based direct-to-consumer orthodontics company offering invisible aligner treatment through a hybrid model combining in-person clinics with a remote-monitoring app. Founded in 2019, it operates 150+ clinics across 9+ European countries and has raised over $270M in VC funding, reaching Series C status in a $117M round led by Trinity Capital in November 2024.

Founded
2019
Founders
4
Total funds raised
€314M
Rounds
6
Investors
11
Last round
Oct 2026
SectorsOrthodontics, Direct-to-consumer health, Telehealth, Dental care Start-up MapHealthtech & Bio › Consumer & telehealth services

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Founders

Diliara Lupenko
COO & Co-Founder
Khaled Kasem
Chief Orthodontist & Co-Founder
Vladimir Lupenko
CEO & Co-Founder
Yerzhan Tashbenbetov
CTO & Co-Founder

Global models 5

SmileDirectClub
United States · smiledirectclub.com ↗
Pioneered the D2C invisible aligner model with remote monitoring and physical SmileShops, the closest large-scale comparable to Impress's hybrid clinic approach.
$380M+Comparable
Candid
United States · candidco.com ↗
D2C clear aligner company combining teledentistry with in-person Candid Studios for scans, mirroring Impress's clinic-plus-app model.
$96.7MComparable
DrSmile
European invisible aligner company using local partner clinics and app-based remote monitoring, directly comparable to Impress in geography and model.
$73MComparable
Byte
United States · byte.com ↗
D2C clear aligner brand with at-home impression kits and teledentistry oversight, later acquired by Dentsply Sirona for $1.04B.
$46.7MComparable
Zenyum
Singapore · zenyum.com ↗
Asia-based invisible aligner company blending remote consultations with partner clinic visits, the closest hybrid-model comparable outside Europe/US.
$40MComparable

In the same niche 60 others

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Notes: Most funded first

Investors 11

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Funding rounds 6

DateRoundAmountLead
PublishedArticle
2026-11-02 Dealflow #533: Gameto (Varsavsky) $1.4B deal. Lightspeed's 3rd investment in Spain (XploreAI). Perk expects $450M in revenue this year. ↗
2026-11-02 European tech weekly recap: Over €1.3B invested across 60+ deals ↗
Tech.eu
2026-11-02
2026-10-27 Impress firma un préstamo de 40 millones con el BEI para su plataforma de IA ↗
2026-01-16 Why investors poured $258m into dental startup Impress ↗
Sifted
2026-01-16
2025-10-13 Vladimir Lupenko (CEO de Impress): "En un año abriremos una veintena de clínicas y planteamos entrar en países como Bélgica o Austria" ↗
El Economista
2025-10-13
2024-11-13 Spanish startup Impress secures €110M to expand its orthodontic chain ↗
Silicon Canals
2024-11-13
2024-11-12 Barcelona-based Impress secures over €110 million to expand orthodontic services across Europe ↗
EU-Startups
2024-11-12
2024-08-15 Straumann Group announces sale of DrSmile aligner business ↗
Dental Asia
2024-08-15
2023-08-25 Introducing Impress and its tech-first approach to invisible orthodontics ↗
Dentistry.co.uk
2023-08-25
2023-08-21 Impress, Europe's #1 Clear Orthodontics Brand, Opens First Location in New York City ↗
PR Newswire
2023-08-21
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