Company · Marketplace & E-commerce

Aitaca

aitaca.io ↗ ·Madrid ·Seed

Aitaca is a Madrid-based startup providing AI-powered ring and jewelry sizing for e-commerce, using computer vision to turn a photo of a customer's hand into a precise, brand-specific size recommendation. Founded in 2021, it serves 30+ jewelry and smart-ring brands (including Daniel Wellington and Astrid & Miyu) across 125 countries via a Shopify app, reporting conversion uplift and return-rate reductions. It closed a seed round led by Brain VC Fund in December 2023.

Founded
2021
Founders
1
News
0
Rounds
1
Investors
2
SectorsE-commerce enablement, Jewelry tech, Computer vision, Retail AI Start-up MapMarketplace & E-commerce › E-commerce enablement tools

Profile updated 27 Jul 2026

Founders

Paz Vega
CEO & Founder

Global models 5

True Fit
United States · www.truefit.com ↗
AI-driven size and fit recommendation platform for apparel/footwear e-commerce retailers, the largest-funded direct comparable to Aitaca's model.
$150MComparable
Zeekit
Israel · zeekit.me ↗
Computer-vision-based virtual fitting/sizing technology for online fashion retailers, acquired by Walmart; same photo-to-fit prediction approach.
$16MComparable
3DLOOK
United States · 3dlook.ai ↗
Uses smartphone photos and AI to generate body measurements for apparel sizing and return reduction, closely matching Aitaca's photo-based measurement model.
$14.7MComparable
Bold Metrics
United States · boldmetrics.com ↗
AI body-data and digital-twin sizing technology sold to apparel brands to cut returns and boost conversion, same B2B sizing-as-a-service model.
$12.3MComparable
Fit Analytics
Berlin-based AI fit-recommendation engine for fashion e-commerce (acquired by Snap Inc. for ~$124M), same product-page sizing widget model as Aitaca.
$0.9MComparable

Investors 2

Funding rounds 1

Other · €635K
Aitaca, a B2B SaaS that uses computer vision and AI to calculate body measurements from a photo and recommend clothing and ring sizes, close…
2023-12-12

News & media

No coverage on record yet.
Start typing to search across everything.
↑↓ navigate↵ openesc close