Aitaca

aitaca.io ↗ ·Madrid ·Seed

Aitaca is a Madrid-based startup providing AI-powered ring and jewelry sizing for e-commerce, using computer vision to turn a photo of a customer's hand into a precise, brand-specific size recommendation. Founded in 2021, it serves 30+ jewelry and smart-ring brands (including Daniel Wellington and Astrid & Miyu) across 125 countries via a Shopify app, reporting conversion uplift and return-rate reductions. It closed a seed round led by Brain VC Fund in December 2023.

Founded

2021

Founders

Total funds raised

€635K

SectorsE-commerce enablement, Jewelry tech, Computer vision, Retail AI Start-up MapMarketplace & E-commerce › E-commerce enablement tools

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Founders

Paz Vega

CEO & Founder

Global models 5

True Fit

United States · www.truefit.com ↗

AI-driven size and fit recommendation platform for apparel/footwear e-commerce retailers, the largest-funded direct comparable to Aitaca's model.

$150MComparable

Zeekit

Israel · zeekit.me ↗

Computer-vision-based virtual fitting/sizing technology for online fashion retailers, acquired by Walmart; same photo-to-fit prediction approach.

$16MComparable

3DLOOK

United States · 3dlook.ai ↗

Uses smartphone photos and AI to generate body measurements for apparel sizing and return reduction, closely matching Aitaca's photo-based measurement model.

$14.7MComparable