BBaïa Food
Baïa Food is a Madrid-based D2C supplements company making natural, science-backed powdered functional nutrition products (probiotics, collagen, creatine, magnesium) targeting gut health, sleep, weight management and sports performance, sold online and in pharmacies. Founded in 2013 by Guillermo Milans del Bosch and Loan Bensadon as Medicinal Gardens, it is a certified B Corp with bestsellers like Microbiotic Creamer and Probiotic Dreamer. In April 2025, Seaya Andromeda acquired a ~70% majority stake to accelerate growth and international expansion.
SectorsFoodtech, Supplements, Health & Wellness, D2C Consumer
Start-up MapFoodtech & Agtech › Consumer food & beverage brands
Founders
G
Guillermo Milans del Bosch
Co-CEO & Co-Founder
L
Loan Bensadon Naeder
Co-Founder & CSO
Global models 5
OOlipop
United States · drinkolipop.com ↗
Venture-backed functional/gut-health beverage brand sold D2C and retail, similar to Baïa's science-based digestive-health positioning.
$243MComparable
AAG1 (Athletic Greens)
United States · drinkag1.com ↗
All-in-one daily greens/supplement powder sold D2C, the closest global analogue to Baïa's powdered functional nutrition format.
$125MComparable
SSeed Health
United States · seed.com ↗
Science-driven probiotic and gut-health supplement company, matching Baïa's core digestive-health focus.
$43.75MComparable
RRitual
United States · ritual.com ↗
D2C clean-label vitamins and supplements brand with a scientific-evidence positioning similar to Baïa's.
$40.3MComparable
NNutrafol
United States · www.nutrafol.com ↗
Natural, physician-backed nutraceutical supplement brand sold D2C and via professional channels, echoing Baïa's clinical-evidence-led model.
$36.3MComparable
In the same niche 18 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 5
Open as list →
CCapsa Vida
capsavida.com
LLanzadera
www.lanzadera.es
SSeaya
seaya.vc
CCantabria Labs Nutrición Médica
F
Food Evolutions
Funding rounds 2
·1 not counted| Date | Round | Amount | Lead |
|---|---|---|---|
| 2022-04-28 | Seed | €1.8M | Cantabria Labs Nutrición Médica |
| 2020-10-21 | Seed | — | Capsa Food |
News 3
Open as list →| Published | Article |
|---|---|
| 2025-12-03 |
Del hospital a los 10 millones: El Método Baïa Food para crecer ↗
ProductHackers
2025-12-03 |
| 2025-05-08 |
Behind the deal: How a culture of process and financial discipline helped Baïa secure strategic investment from Seaya ↗
The Startup CFO (TSCFO)
2025-05-08 |
| 2023-08-08 |
Baïa Food, la empresa que conquista los suplementos alimenticios ↗
OKDiario
2023-08-08 |