Plesh

myplesh.com ↗ ·Barcelona ·Seed

Plesh is a Spanish consumer food brand making chocolate snacks (bars and almond bites) with no added sugars, high prebiotic fibre (20%+), 10-18% protein and gluten-free formulation, sold direct-to-consumer and through retail. Founded in Barcelona in 2024 by Jaume Betrian, Juan Umbert and Adrià Colominas, it closed a ~€1M first round in late 2024 backed by Demium, Banco Sabadell's BStartup 10 and angels including Gerard Piqué, Marc Gasol and Rudy Fernández, and has since expanded into Carrefour, Alcampo, Ametller Origen and Vueling.

Founded

2024

Founders

Total funds raised

€4.8M

SectorsFoodtech, Consumer Packaged Goods, Healthy Snacking, D2C, Retail Start-up MapFoodtech & Agtech › Consumer food & beverage brands

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Founders

Adrià Colominas i Bigorra

Co-Founder

Jaume Betrian Fatjó

Co-Founder & CEO

Juan Manuel Umbert Rosselló

Co-Founder, Head of Innovation & Creativity

Global models 5

Magic Spoon

United States · magicspoon.com ↗

Sells high-protein, low-sugar snacks and cereal as a better-for-you packaged food brand, first direct-to-consumer and then through large retail chains.

~$95MComparable

Hu Kitchen

United States · hukitchen.com ↗

Makes chocolate bars and snacks with no refined sugar and simple ingredients, sold online and in grocery stores.

~$30MComparable

Mid-Day Squares

Canada · middaysquares.com ↗

Sells high-fibre, protein-rich chocolate snack squares with low added sugar through its website and mass retail.

~$25MComparable

Catalina Crunch

United States · catalinacrunch.com ↗

Sells keto, high-fibre, high-protein snacks with no added sugar direct-to-consumer and through supermarkets.

~$20MComparable

Misfits Health

United Kingdom · misfitshealth.com ↗

Sells low-sugar, high-protein chocolate snack bars direct-to-consumer and through supermarkets and convenience shops.

~$10MComparable

In the same niche 18 others

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GoodNews

Barcelona

No stage disclosed · €16.2M

Smileat

Madrid

No stage disclosed · €3.5M

+12 more →

Notes: Most funded first

Investors 7

Open as list →

Mission

demium.com

2 rounds · 2025–26 Spain

Sabadell Venture Capital

www.bancsabadell.com/bstartup

2 rounds · 2025–26 Spain

Gerard Piqué

2 rounds, led 1 · 2025–26 Spain

Ibai Llanos

Led Seed 2026 Spain

Marc Gasol

2 rounds · 2025–26 Spain

Rudy Fernández

2 rounds · 2025–26 Spain

Noel Alimentación (Boix family)

www.noel.es ↗

Pre-seed 2025 Spain

Funding rounds 2

Date	Round	Amount	Lead
2026-10-05	Seed (estimated)	€3.75M	Ibai Llanos, Gerard Piqué +4 more
2025-04-10	Pre-seed	approximately €1M	Lead not disclosed +6 more

News 7

Open as list →

Published	Article
2026-10-05	La 'foodtech' Plesh cierra una ronda de 3,75 millones liderada por Ibai Llanos y Gerard Piqué ↗ Press Digital 2026-10-05
2026-07-07	Plesh y Olimpo se unen para lanzar un nuevo helado ↗ Financial Food 2026-07-07
2026-04-28	Jaume Betrián: "Nuestra estrategia de distribución es hacer que Plesh sea inevitable" ↗ Marketing4eCommerce 2026-04-28
2025-09-26	La novedad que llega a Ametller Origen: Muchos hace tiempo que lo pedían ↗ xCatalunya 2025-09-26
2025-09-02	Los snacks saludables de PLESH preparan su salto a los supermercados nacionales ↗ The New Barcelona Post 2025-09-02
2025-07-08	Plesh irrumpe en los lineales de los 'super' gracias a acuerdos con Bonpreu y Cal Fruitós ↗ elEconomista 2025-07-08
2025-04-25	Plesh, la startup catalana que revoluciona los 'snacks' saludables con la ayuda de Piqué y Gasol ↗ VIA Empresa 2025-04-25