B!Play

bhubplay.com ↗ ·Madrid ·Seed

B!Play (B!Play Global Content, S.L.) is a Madrid-based B2B marketing-technology platform that lets brands and agencies boost customer engagement and loyalty by rewarding audiences with premium digital content (video, entertainment, wellness, education) instead of traditional discounts. Founded in 2015 as a spin-off of marketing agency b!Hub, it has raised roughly €1.5M including an ENISA loan and equity crowdfunding, and operates from Madrid with a secondary office in São Paulo, Brazil.

Founded

2015

Founders

Total funds raised

—

Rounds

Investors

SectorsPromotional Marketing, Digital Content & Entertainment, Loyalty & Rewards, AdTech Start-up MapMedia & Gaming › Marketing & advertising tech

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Founders

Fernando García-Toledano Sanz

CEO

Miguel Irigoyen

Co-Founder & Chief Marketing Officer

Global models 5

Fetch

United States · fetch.com ↗

Rewards-based consumer app that lets users earn points/content redemptions for everyday purchases, the same brand-engagement-via-rewards model as B!Play but at consumer scale.

$772MComparable

Ibotta

United States · ibotta.com ↗

B2B2C cashback/rewards platform connecting brands to consumers through engagement incentives, mirroring B!Play's brand-to-audience reward mechanic.

$240M (pre-IPO)Comparable

Tapjoy

United States · www.tapjoy.com ↗

In-app rewards network that lets brands reward user engagement with digital content/currency, closely matching B!Play's brandable rewards-platform model.

$138MComparable

Xoxoday

India · www.xoxoday.com ↗

B2B platform-as-a-service for rewards, incentives and loyalty that brands embed to engage customers/employees, structurally similar to B!Play's white-label approach.

$101MComparable

Kiip

United States · kiip.com ↗

Mobile rewards network that let brands sponsor real/digital rewards for user engagement moments, an early direct analogue to B!Play's brand-funded content rewards.

$31.6MComparable