BCompany · Media & Gaming
B!Play
B!Play (B!Play Global Content, S.L.) is a Madrid-based B2B marketing-technology platform that lets brands and agencies boost customer engagement and loyalty by rewarding audiences with premium digital content (video, entertainment, wellness, education) instead of traditional discounts. Founded in 2015 as a spin-off of marketing agency b!Hub, it has raised roughly €1.5M including an ENISA loan and equity crowdfunding, and operates from Madrid with a secondary office in São Paulo, Brazil.
Founded
2015
Founders
2
News
0
Rounds
0
Investors
1
SectorsPromotional Marketing, Digital Content & Entertainment, Loyalty & Rewards, AdTech
Start-up MapMedia & Gaming › Marketing & advertising tech
Profile updated 30 Jul 2026
Founders
F
Fernando García-Toledano Sanz
CEO
M
Miguel Irigoyen
Co-Founder & Chief Marketing Officer
—
Global models 5
FFetch
United States · fetch.com ↗
Rewards-based consumer app that lets users earn points/content redemptions for everyday purchases, the same brand-engagement-via-rewards model as B!Play but at consumer scale.
$772MComparable
Ibotta
United States · ibotta.com ↗
B2B2C cashback/rewards platform connecting brands to consumers through engagement incentives, mirroring B!Play's brand-to-audience reward mechanic.
$240M (pre-IPO)Comparable
TTapjoy
United States · www.tapjoy.com ↗
In-app rewards network that lets brands reward user engagement with digital content/currency, closely matching B!Play's brandable rewards-platform model.
$138MComparable
XXoxoday
India · www.xoxoday.com ↗
B2B platform-as-a-service for rewards, incentives and loyalty that brands embed to engage customers/employees, structurally similar to B!Play's white-label approach.
$101MComparable
K
Kiip
United States · kiip.com ↗
Mobile rewards network that let brands sponsor real/digital rewards for user engagement moments, an early direct analogue to B!Play's brand-funded content rewards.
$31.6MComparable
Investors 1
EENISA (Empresa Nacional de Innovación)
Funding rounds
No announced rounds on record.
News & media
No coverage on record yet.