21 Buttons

21buttons.com ↗ ·Barcelona ·Series B

Acquired by Peoople, 2021. 21 Buttons no longer appears in the directory or on the maps; no funding rounds are on record. Source ↗

21 Buttons was a Barcelona-based fashion social network and social-commerce app where users ("Buttoners") posted outfit photos, tagged the clothing items, and earned affiliate commissions when followers purchased the tagged products. Founded in 2015/2016, it raised roughly $31M across seed to Series B rounds and expanded to the US, Italy, Germany and the UK. The company was acquired by social recommendation platform Peoople and no longer operates as an independent company.

Founded

2015

Founders

Total funds raised

—

Rounds

Investors

SectorsSocial commerce, Fashion e-commerce, Consumer social network

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Founders

Jaime Farres Rocabert

Co-Founder & COO

Marc Soler Obradors

Co-Founder & CEO

Global models 5

Whatnot

United States · www.whatnot.com ↗

A social/livestream commerce marketplace where sellers show and sell items directly to a community of shoppers, the same creator-to-consumer shoppable-content model as 21 Buttons at far greater scale.

$968MComparable

LTK (rewardStyle / LIKEtoKNOW.it)

United States · www.shopltk.com ↗

A creator commerce platform where influencers post shoppable outfit photos and earn affiliate commissions on sales, essentially the same core mechanic 21 Buttons was built on.

$315MComparable

Poshmark

United States · poshmark.com ↗

A social fashion marketplace with a feed of user-posted outfit/clothing photos that can be bought directly, mirroring 21 Buttons' social-feed-to-purchase flow.

$153MComparable

Depop

United Kingdom · www.depop.com ↗

A social-first fashion marketplace app where users build follower-style profiles and sell looks/items through an Instagram-like feed, closely matching 21 Buttons' social-shopping format.

$105.6MComparable

NTWRK

United States · www.ntwrk.com ↗

A shoppable social video/commerce platform blending content and influencer-driven product discovery with direct purchase, similar to 21 Buttons' content-to-commerce model.

$103MComparable