Oniad

oniad.com ↗ ·Zaragoza ·Seed

Oniad is a Spanish adtech company that offers a self-service programmatic advertising platform positioned as a transparent, controllable alternative to Google Ads and Meta. Advertisers can buy display, video, audio, native, connected TV (CTV), digital out-of-home (DOOH) and podcast inventory while seeing exactly where each euro is spent and which media their ads appear on. Founded in 2017 in Zaragoza (with offices in Sevilla and Tenerife), it works with over 2,000 advertisers and 500 agencies, surpassed €2M in annual revenue, raised €600K led by Sherry Ventures in January 2024 to expand into Latin America (Colombia, Mexico), and was selected by Google as one of the best international startups for the Google Global Conference 2020.

Founded
2017
Founders
2
Total funds raised
€845K
Rounds
2
Investors
7
Last round
Jan 2024
SectorsAdtech, Programmatic Advertising, Marketing Technology, SaaS, Media Start-up MapMedia & Gaming › Marketing & advertising tech

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Founders

Javier Martínez Amo
CEO & Co-founder
Víctor Garrido Cubel
CTO & Co-founder

Global models 5

StackAdapt
Self-serve programmatic DSP that lets advertisers and agencies buy display, native, video, CTV, audio and DOOH inventory in one platform.
$270MComparable
MNTN
United States · mountain.com ↗
Self-serve performance CTV and display ad platform marketed to SMB and mid-market advertisers as an alternative to search and social ads.
$200MComparable
AdRoll
United States · www.adroll.com ↗
Self-service programmatic display and retargeting platform for SMB advertisers, positioned as an alternative to Google and Meta ads.
$90MComparable
Quantcast
United States · www.quantcast.com ↗
Self-serve programmatic advertising platform (Quantcast Advertise) that lets advertisers and agencies buy open-web inventory with transparent reporting.
$65MComparable
The Trade Desk
United States · www.thetradedesk.com ↗
Self-service omnichannel DSP where agencies and advertisers buy display, video, audio, CTV and DOOH with full visibility into where the spend goes.
$36MComparable

In the same niche 12 others

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Notes: Most funded first

Investors 7

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Sherry Ventures
sherry.ventures
Seed 2024 Spain
Lanzadera
lanzadera.es
Investor Spain
Alex Dantart
Pre-seed 2018 Spain
Araban
Pre-seed 2018 Spain
Grupo Demebesa
Pre-seed 2018 Spain
Grupo Zeumat
Pre-seed 2018 Spain
Nodriza Tech
Investor Spain

Funding rounds 2

DateRoundAmountLead

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