SSunMedia
SunMedia is a Madrid-based advertising technology company specialising in video, native, content and performance digital advertising, with proprietary AI-driven contextual targeting, creative ad formats and a publisher monetisation platform. Founded in 2016 by Fernando García (originally part of the Fibonad group), it grew into the largest AdTech in Spain and the Spanish-speaking world, with 300+ staff across ~19 offices in 15 countries including Barcelona, Lisbon, Bogotá, Mexico City, São Paulo, Milan, Paris, London, New York and Dubai. It is no longer an independent startup — private equity firm Magnum Capital took a stake in June 2022 and rolled in RichAudience and Adpone, and since January 2024 SunMedia Group operates under the EXTE brand (exte.com).
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