SSensesbit
Sensesbit is a Spanish SaaS platform for sensory analysis and 'sensory intelligence', combining advanced statistics and AI to help food, beverage, cosmetics and CPG companies measure consumer perception and predict product acceptance before launch. It was born as the software product of TasteLab, a 2015 spin-off of the University of Santiago de Compostela (Campus Terra, Lugo) founded by an all-female team, and has since rebranded around the Sensesbit brand; it says it serves 100+ clients in 10+ countries including Damm, PepsiCo, Pescanova and Casa Tarradellas. In July 2026 it closed a €1M round to fund international expansion in Europe and the Americas and to add agentic-AI capabilities.
SectorsFoodtech, AI & Data, SaaS, Consumer Insights, Deeptech
Start-up MapFoodtech & Agtech › Restaurant & hospitality software
Founders
M
Maruxa Quiroga García
Co-founder & CEO
M
Mª Lourdes Vázquez Odériz
Co-founder & Scientific Adviser
M
Mª Ángeles Romero Rodríguez
Co-founder & Scientific Adviser
N
Nieves Muñoz Ferreiro
Co-founder & Scientific Adviser (Data Analysis)
Global models 5
ZZappi
United Kingdom · www.zappi.io ↗
Automated AI-powered consumer insights and product/concept testing SaaS used by large CPG brands to validate products pre-launch — the same 'test with consumers, decide with data' model at global scale.
$170M+Comparable
SSuzy
United States · suzy.com ↗
Real-time consumer research and product-testing platform that lets brands run rapid consumer panels and concept tests, mirroring Sensesbit's consumer-panel-to-insight workflow.
$100M+Comparable
TTastewise
Israel · www.tastewise.io ↗
AI food & beverage consumer intelligence platform predicting taste trends and product acceptance for CPG innovation teams, overlapping Sensesbit's predictive taste-insight positioning.
$44MComparable
HHighlight
United States · www.letshighlight.com ↗
In-home product testing marketplace and platform delivering structured sensory/consumer feedback on physical products to CPG R&D teams — a direct analogue to Sensesbit's consumer testing module.
$18MComparable
GGastrograph AI
United States · www.gastrograph.com ↗
Closest model match: AI software that models flavor profiles and predicts consumer sensory preference for food and beverage product development, exactly Sensesbit's sensory-AI proposition.
$13.3MComparable
In the same niche 17 others
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Notes: Most funded first
Investors 5
Open as list →
CClave Capital
clavecapital.com
EEoniq
eoniq.fund
UUnirisco
www.unirisco.com
PParaíso Natural Ventures
W
WindOne Consultores
Funding rounds 2
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2026-07-16 | Seed (estimated) | €1M |
Lead not disclosed
+4 more
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| 2017-01-31 | Pre-seed | — |
Lead not disclosed
+1 more
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