Naturr

www.naturr.es ↗ ·Reina ·Seed

Naturr is a Spanish online marketplace that sells artisanal food made by small rural producers (cheeses, cured Iberian meats, honey, oils, preserves) directly to consumers, operating a dropshipping model in which producers ship orders themselves while Naturr handles logistics and demand generation. Its differentiator is TikTok-style short video in which producers explain their own products, and its stated mission is to fight rural depopulation by creating income in Spanish villages. Founded in July 2022 by David Rubio Mateos and Víctor Hernández Cabezas, it multiplied sales 6x in 2025 (from ~€58K to ~€336K), closed a first round of €162K in late 2024 led by PcComponentes CEO Alfonso Tomás, and closed a second round of €620K (announced 2026, partly via a Startupxplore syndicate plus an ENISA loan) to expand its platform and move into the EU. Its registered HQ is in Reina (Badajoz, Extremadura).

Founded

2022

Founders

Total funds raised

€782K

SectorsFoodtech, Marketplace, E-commerce, Agrifood, Rural development Start-up MapFoodtech & Agtech › D2C & subscription food brands

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Founders

David Rubio Mateos

Co-founder

Víctor Hernández Cabezas

Co-founder

Global models 4

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