Company · Foodtech & Agtech

Naturr

www.naturr.es ↗ ·Reina ·Seed

Naturr is a Spanish online marketplace that sells artisanal food made by small rural producers (cheeses, cured Iberian meats, honey, oils, preserves) directly to consumers, operating a dropshipping model in which producers ship orders themselves while Naturr handles logistics and demand generation. Its differentiator is TikTok-style short video in which producers explain their own products, and its stated mission is to fight rural depopulation by creating income in Spanish villages. Founded in July 2022 by David Rubio Mateos and Víctor Hernández Cabezas, it multiplied sales 6x in 2025 (from ~€58K to ~€336K), closed a first round of €162K in late 2024 led by PcComponentes CEO Alfonso Tomás, and closed a second round of €620K (announced 2026, partly via a Startupxplore syndicate plus an ENISA loan) to expand its platform and move into the EU. Its registered HQ is in Reina (Badajoz, Extremadura).

Founded
2022
Founders
2
News
0
Rounds
2
Investors
4
SectorsFoodtech, Marketplace, E-commerce, Agrifood, Rural development Start-up MapFoodtech & Agtech › D2C & subscription food brands

Profile updated 31 Aug 2026

Founders

David Rubio Mateos
Co-founder
Víctor Hernández Cabezas
Co-founder

Global models

No comparables on record yet.

Investors 4

Alfonso Tomás (business angel, PcComponentes CEO)
Investor Spain
Investor Spain
Investor Spain
Startupxplore
startupxplore.com ↗
Investor Spain

Funding rounds 2

Other · €620K
Agrifood B2B marketplace connecting producers with professional buyers raised €620K from private investors (incl. PcComponentes founder Alfo…
2026-06-25
Pre-seed · €162k
naturr, a marketplace connecting small artisanal food producers in rural Spain directly with urban consumers, closed its first funding round…
2024-12-04

News & media

No coverage on record yet.
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